A way of pleasure and optimism are key pillars of Nicky Zimmermann’s namesake label. Each season she brings forth new interpretations of the sentiments by way of engaging, detailed female fashions; for resort, the concepts of escapism and reminiscence stood on the forefront.
“It started with wanting to create the most amazing memory and feeling of what the best vacation is — the feeling of being in a perfect moment, creating that anticipation, fun and laughter — everything you love about the holiday,” she mentioned. “I’ve these moments the place I sit again and assume, ‘This is awesome, I’d find it irresistible to not finish.’ Although it all the time does. To try to create these recollections was very a lot the place to begin of the gathering. I used to be in a position to attract on these parts visually — the colour, print, silhouette. I additionally needed one thing that felt a bit of nostalgic, as a result of for me, it was about reminiscence and the hope of what’s to come back.“
The thought of reminiscence influenced Zimmermann to look again to the Nineteen Fifties, the place she got here throughout the clever Australian journey commercial posters by James Northfield. Working along with his property, Zimmermann translated his nostalgic works into one thing not solely wearable and exquisite, but additionally enjoyable and completely different. The synchronization of reminiscence and escapism swirled collectively within the type of postcard printed fashions: a tote promoting the panorama of Lorne, a painterly pink button down gown that includes the Australian waterscape, collaged model prints of the various posters on a ruched gown or straightforward separates, and extra.
The Nineteen Fifties period additionally frivolously influenced silhouette — Zimmermann layered dyed-to-match tulle petticoats beneath little linen clothes with nipped-in waists so as to add quantity. Designed to be detachable, the linen frocks seemed simply as candy for day layered with a printed bikini or the gathering’s vacation-ready separates (a nautically striped skirt; bouncy white frocks with sailboat, jellyfish, seahorse embroideries and bouncy “rolled wave” hem; straightforward Hawaiian-esque shirts, and many others.).
Beyond her now signature, summery 3D floral embroidered appliqués, Zimmermann injected artisanal particulars by way of fringed strands of shells (additionally minimize into light-weight 3D appliqués), chunky appeal baubles, raffia lined buttons and hand-woven crochet silhouettes. To spherical out the gathering, the designer provided flounced printed ombre robes emulating the palettes of sunrises and sunsets.
“I think creating those special moments and personal touches for our customer is very important to us,” she defined. “Something that is going to become part of a memory of your holiday. That is basically where the whole collection came from and why each piece has such individual detail — be it in the print or in the texture. Something that is really a motive and becomes a part of your memory, hopefully of a good time.”