MILAN — Can an encounter on a movie set lead to a love story? Yes, in accordance with Wim Wenders and Salvatore Ferragamo.
The acclaimed film director and the luxurious model teamed up on the creation of the Florentine label’s fall 2021 promoting marketing campaign, selling the final assortment designed by former artistic director Paul Andrew.
In preserving with the futuristic vibe of the lineup, Wenders conceived a sci-fi movie-inspired video titled “A Future Together.” Chronicling a nascent love story on the set of a sci-fi journey, the video protagonists are a movie director, interpreted by Italian rising actress Gaia Girace — who made her worldwide debut as Lila Cerullo in TV present “My brilliant friend” primarily based on Elena Ferrante’s namesake e book — and a sound engineer, a job performed by Swedish artist and musician Felix Wilhelm Sandman, member of in style boy band FO&O. Working collectively on the set, the 2 get to know each other ultimately fall in love.
Conceived by Wenders with the objective of “looking at the future with optimism,” the industrial was filmed at Milan’s City Life new retail growth.
Here, Wenders discusses with WWD the idea behind the marketing campaign and divulges particulars about its “making of.”
WWD: The sci-fi ambiance tends to be darkish and gloomy. How did you introduce positivity?
Wim Wenders: You level your finger proper to the center of the issue. Most science fiction is dystopian. Can you bear in mind a sci-fi movie that painted an optimistic image of the world? I can’t. I suppose that’s as a result of science fiction, in its nature, offers most of all with the period out of which it’s made. Its thought of the longer term is pushed by the respective current tense. Sci-fi movies at all times describe the best fears of the instances by which they have been conceived.
All of us at the moment, nonetheless dwelling within the constraints and horror of the one pandemic our generations have ever confronted, we aren’t precisely wanting right into a hopeful future, with the local weather disaster, the migration downside and the unresolved query of poverty looming over every little thing. So at the moment, greater than ever, a optimistic outlook was and is a problem. How do you overcome that? If you had time to develop an actual story, I may assume of some options. But in a industrial, you don’t have time. Which made it less complicated: probably the most direct path to a optimistic perspective was to introduce a love story, which I did.
The shopper was a bit amazed at first, however then they understood that it was a transparent and uncomplicated solution to keep away from the lure of dystopia. They had truly quoted a number of sci-fi motion pictures to me that they preferred, largely for his or her look, amongst them Gattaca. I do like that movie, however man, it’s ever dystopian and gloomy. But, after all, the shopper didn’t need gloomy in any respect, understandably so. So I attempted to carry a probably dystopian ambiance right into a joyful, energetic surrounding. And the important thing to that was the love story in its center.
WWD: How was working with Felix and Gaia?
W.W.: Sheer pleasure. And sheer luck. I hadn’t recognized both of them earlier than. I noticed movies, excerpts from movies or collection they’d executed. And then I noticed them in individual. And I instantly preferred the youthful presence each of them radiated. Still, each of them additionally had a sure sincerity to them. But who would have thought that it labored out so effectively? The two of them received alongside nice, proper off the bat. And we created a local weather of capturing that allowed them to usher in a few of their very own selves, their very own personas or idiosyncrasies, their very own improvisations. They have been a blast. I might not hesitate to work with each of them on an extended format.
WWD: How was capturing in a brand new Milan, which could be very completely different from the postcard-like picture of Italy?
W.W.: That was one other problem. I had determined to be in Milan two weeks earlier than the shoot, so I may develop my script from locations I might discover within the metropolis. The thought of a sci-fi surrounding depended fully on discovering the fitting locations. So we regarded for days and days. Nothing satisfied me. There have been a number of futuristic locations, however some have been too well-known, and a few simply didn’t give me any freedom to shoot. I want a 360 diploma set, I can’t simply shoot in a single route. And then there was this horrible and most miserable disadvantage: it was February! Milan may be very droopy and wet and grey in February, particularly in the midst of a pandemic.
And then I discovered this space round “City Life Park” and MiCo, the brand new Milan Convention Center. That was it, I knew at first sight. All we would have liked was solar. And hey, it was raining all by way of pre-production, and on the 2 days of the shoot, the solar was shining, and our locations regarded beautiful, and enjoyable and hopeful. Sometimes, you want a bit assist from the climate angels.
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