HELLO CHINA: Virgil Abloh, the founding father of Off-White and Louis Vuitton males’s put on inventive director, opened an account Thursday on China’s common social commerce platform Xiaohongshu, or Red to the Western viewers.
He posted a brief video, which quickly gained greater than 2,000 likes, introducing himself to China and stated: “This is where I’m gonna drop exclusive information and just stay in touch…Let me know what lives are interesting to you. I’ll just be reporting live all the time on my phone, just capturing what I see and what inspires me.”
Abloh additionally teased that the occasion will reveal a particular collaboration, titled “Offkat,” with graffiti artist Katsu within the format of a present in Beijing on Friday. The assortment will embody males’s and ladies’s ready-to-wear, obtainable for buy instantly after the occasion.
In lower than 24 hours, Abloh’s account has attracted over 8,100 followers. This marks his first presence on any Chinese social media platforms.
It’s not a shock that Abloh selected to debut on Xiaohongshu. Louis Vuitton was one of many first luxurious manufacturers to embrace the platform and it now has round a quarter-million followers. The model publishes a mixture of authentic content material with native celebrities sporting new season gadgets, and syndicates some content material from its Instagram account.
Off-White doesn’t have an account on the platform, however the model updates frequently on Weibo and WeChat and runs a web based retailer primarily based on the WeChat Miniprogam infrastructure.
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