Mark Cross has launched a collection of classic luggage on The RealReal in a transfer to additional its work round round vogue.
The heritage purse and leather-based items firm — well-known for its box-shaped “Grace” type, named after Grace Kelly — initially launched a piece on its e-commerce web site devoted to classic types in 2019. Now they’re cross-promoting that choice with The RealReal, the place 55 types — together with purses, briefcases and residential items like bookshelves and letter openers – are priced from $125 to $1,500.
“Mark Cross shares with The RealReal a vested interested in a circular economy business proposition for luxury goods. As an extension to our directly operated Mark Cross Vintage sales channel, The RealReal is the perfect partner to offer some of our exclusive vintage styles and archive pieces from the late 1800s to 1990s. We are thrilled to bring this curated edit to The RealReal community,” mentioned Mark Cross chief government officer Ulrik Garde Due.
The government can also be spending the summer season overseeing a collection of pop-up retailers that play to his bigger technique of assembly native customers in locations the place they’re most relaxed, and due to this fact extra doubtless to purchase big-ticket objects. The Hamptons are a key location in that technique.
“We applaud Mark Cross’ commitment to resale, and this partnership will build upon their sustainable efforts by expanding the brand’s reach to our 22 million-plus members around the world. Given the strong resurgence we’ve seen for vintage handbags, with demand up 70 percent compared to the first half of last year, we think our shoppers will be excited at this opportunity to discover unique, vintage handbags by a heritage brand beloved by style icons like Grace Kelly, Taylor Swift, and Rihanna,” added Noelle Sciacca, editorial lead for The RealReal’s ladies’s division.