LONDON — Jewelry label Vashi is readying the opening of a brand new flagship in London’s Covent Garden that places the concentrate on buyer leisure.
The retailer, slated to open on May 27, will even reveal the corporate’s imaginative and prescient for what a fantastic jewellery procuring expertise ought to seem like in the present day.
It’s trying to have interaction clients with an in-store bar and digital installations that share clients’ love tales, given the label’s experience in making engagement rings.
There’s additionally much more storytelling across the behind-the-scenes design course of, with the shop designed to resemble an artist’s studio. There might be a “state-of-the-art workshop” and makers’ benches on the store flooring to show the highlight on the craftspeople and permit clients to see them making the jewellery in actual time.
Customers will even be inspired to hitch within the design course of with a sequence of customization companies accessible, from personalizing a ready-to-wear piece to creating one thing totally bespoke. Customers will even have the ability to be part of the makers and add the ending touches to their jewellery on the bench.
Private session rooms have been dotted across the house to permit for this degree of service.
The new house, which was designed in partnership with the New York-based inventive studio Mythology, spans two flooring and 4,476 sq. toes, making it the most important house in Vashi’s portfolio, which features a retailer on Piccadilly in London, areas at Selfridges in London and Manchester and a unit at Westfield White City.
As a part of the opening, the primary summer time 2021 designs by newly appointed inventive director Liz Oliver will even make their debut — in “floating displays” that look as if the jewellery is suspended mid-air.
The firm has additionally tapped London-based label Palmer Harding to create bespoke uniforms for the workers, and requested Timothy Han to plan a customized scent. Fred Rigby has equipped the furnishings, which provides touches of heat and coloration to the glossy, geometric construction of the house.
In line with its new retailer idea, the model will concurrently reveal a brand new brand and packaging, too.
“The world has changed and jewelry has to change with it. With the new Covent Garden store, we have been working on a retail concept that people will want to spend time in. We want jewelry to be accessible, interactive and, most of all, personal,” mentioned Vashi Dominguez, the corporate’s founder and chief government officer.