TOKYO — Uniqlo opened the doorways of its latest large-format retailer on Friday, within the historic and culturally important neighborhood of Asakusa. The retailer follows the idea of “our neighborhood” and goals to assist the realm’s native companies, residents and artisans.
With a promoting space of greater than 21,000 sq. toes, Uniqlo Asakusa additionally boasts one of many longest steady retailer home windows of any Uniqlo retailer. It is situated within the coronary heart of Asakusa, which previous to the COVID-19 pandemic was bustling with worldwide vacationers on any day of the week. The space is thought for its historic pedestrian lanes lined with memento shops and main as much as Senso-ji, Tokyo’s oldest Buddhist temple and one among its most vital. It can also be a district that hosts the workshops and shops of many conventional craftspeople, a few of whom Uniqlo featured in varied methods inside the shop.
The double-level foremost entrance to the shop is dominated by a large paper and wood lantern, which was created by an area workshop and painted by hand with the Uniqlo brand. At almost six toes per aspect, it was each the biggest lantern the store had ever created, in addition to the primary cubic one. In addition, signage used all through the shop was impressed by “senjafuda” votive strips which can be a standard sight at temples and shrines throughout Japan.
Uniqlo additionally collaborated with native companies on varied merchandise to mark the opening of the shop. For instance, small ceramic plates designed with conventional snack-maker Asakusa Tokiwado will likely be accessible on the market in restricted portions, whereas authentic tea cups will likely be given to the primary 3,000 prospects to spend 5,000 yen or extra through the opening weekend. There are additionally authentic UTme! stamps which can be solely accessible on the Asakusa retailer to make use of in customizing T-shirts and tote luggage.
Throughout the shop, Uniqlo has highlighted merchandise from native retailers, from stationery to skateboards, encouraging prospects to discover the neighborhood as a way to buy such gadgets and uncover others. Other options of the shop embrace a bigger than ordinary area the place prospects can strive on and order tailored gadgets, areas highlighting sustainability and becoming rooms that function artworks by an area artist and pictures of Asakusa from the previous and current.