Undefeated and IndyAutomotive Series group #7 Arrow McLaren SP have revealed a first-of-its-kind partnership and automotive design.
The group tapped Undefeated cofounder James Bond to design the automotive for the Indy 500 on Sunday, May 30. Bond utilized Undefeated’s signature tiger camouflage sample on the race automotive and utilized the #7 Arrow McLaren SP group’s orange shade to the automobile.
“It came together pretty quickly,” mentioned Bond. “[Team driver] Felix Rosenqvist liked what he saw and the Arrow McLaren team was really happy with it. Hopefully we hit this perfectly, and we’ll see how the fans react.”
Bond continued in regards to the Indy 500, “I like automobiles, cars and driving and the layman’s style, but many drivers are familiar with sneaker culture and streetwear fashion.”
This partnership is seen as a mannequin for the Vuse Design Challenge, the place designers and followers are invited to design their very own model of the #7 Arrow McLaren SP race automotive. The submission with probably the most votes can be introduced on May 31, and the first-place winner will take pleasure in an all-expenses paid journey to the Vuse x AMSP Race Team Weekend in Nashville for the Music City Grand Prix in August, together with a money prize of $10,000. The second-place winner will obtain $2,500 and the third-place winner will obtain $1,500.
Bond mentioned he hopes his participation will encourage extra younger designers to strive their hand at designing the Arrow McLaren SP automotive themselves. “I’m excited to see what people come up with,” he mentioned.
This partnership is one other instance of streetwear’s affect. What was historically reserved for avenue sports activities and actions like basketball and skate has prolonged into luxurious commodities and racing sports activities, which isn’t to say that streetwear and avenue racing have by no means interacted. “This culture isn’t far off from mainstream culture,” Bond mentioned. “A lot of the drivers are familiar with sneaker culture and streetwear fashion.”
He continued about streetwear’s affect, “I think as we’ve gotten older, the industry has grown,” Bond mentioned. “As we get older, our processes mature as well. Streetwear has also become luxury. The culture has changed. It’s not the suit and tie every day and the luxury items have changed. A lot of guys in streetwear drive very nice cars. Luxury and streetwear have now come hand in hand even down to travel.”