It’s tough to think about together with her love of all issues romantic and bohemian that Ulla Johnson had by no means toured the American Southwest till this 12 months.
But tour she did, taking a Great American household street journey to Bryce Canyon, Zion National Park, Lake Powell, Sedona, Ariz., and luxe Utah resort Amangiri, soaking within the painted canyons, cerulean waters and sage inexperienced vegetation for the primary time. It made an impression that translated to her resort coloration palette and new, extra groovy sensibility.
“I’ve always been told this landscape is made for me in terms of the colors, and I was truly blown away; it’s otherworldly. At Amangiri, it’s like you landed on Mars,” she stated, including that though she was actually feeling trippy, she didn’t really indulge.
Back within the workplace, and together with her gross sales seemingly “pandemic proof,” Johnson is all enterprise now.
“As much as we lavish attention on runway, these pre-collections are very important,” she stated, noting the deal with winter, vacation and swim within the vary, which is geared towards the brand new purchase now, put on now buyer, and worldwide markets with totally different climates the place her model is trying to increase.
Her devotees ought to discover heaps to like — and uncover.
The season’s bolder, extra graphic prints appeared recent, with patchwork shibori chevron, cactus flower waves and desert-hued brushstrokes on quilted jackets, puff-sleeve blouses, pleated shorts and the romantic attire which can be her bread and butter.
Red and grey ikat sample pants, worn with a shibori patchwork button-down shirt with pleated full sleeves, made for enjoyable sample clashing, whereas a swirling orange and black print floral jersey turtleneck and tiered ruffle full skirt was matchy-matchy whimsical.
Johnson designed into the knit dressing pattern with delicate crochet vests as layering items, and crochet attire paired over print turtlenecks. One-piece swimsuits with keyhole particulars, and high-waisted bikinis added a glam be aware, whereas garment-washed utility cotton suiting rounded issues out for dressed-down days.
She has been focusing lots on footwear, which are actually made in Italy, with a chunky platform ankle tie espadrille the latest type. She’s additionally expanded her vary of baggage, including textiles and different novelties that match again to the ready-to-wear.
“We have a unique point of view and have been working hard,” she stated. “This whole time, we’ve been so forward-thinking which is one of the incredible things about this industry. We are always, like, ‘Where are we going to be in six months?’ That has been an asset for us, to be making clothes for a better time. And now in New York, it feels like we are there.…It’s a summer of love vibe and I hope it continues.”