There’s nothing monotone about Pride parades.
“Pride parades are the perfect representation of today’s beauty industry as a whole: colorful, inclusive and all-encompassing,” stated Michael Nolte, artistic director at BeautyStreams, a business-to-business market insights and development platform specialised within the cosmetics sector.
“From the emergence of the ever open-minded Gen Z to the vast shift in consumer attitudes of late, we are witnessing multiple looks across Pride parades where color — which is indeed the focus — is far more than a means of outfit coordination, but rather, an outlet for an expression of individualism,” he continued.
Due to coronavirus lockdowns, Nolte has famous an expanded use of shade into hair and nails, together with appears to be like trending on social media, resembling face stickers, coloured bubble braids and inventive eye designs.
“This year’s parades will undoubtedly be the most extravagant yet in terms of beauty looks, if only to make up for the restrictions of the past year and celebrate the advances being made within the LGBTQ+ community,” he stated.
For extra, see:
How Fashion and Beauty Brands Are Giving Back for Pride Month 2021
Rihanna Celebrates Pride With New Lingerie
Inside Tiffany & Co.’s Pride Month Campaign