Lip cosmetics might have been the hardest-hit class in status magnificence in 2020, however new information suggests it’s headed for a rebound.
Data from Trendalytics exhibits triple-digit search quantity progress in a number of searches round lip cosmetics, which the agency attributes to altering CDC tips round masks put on. Long-wear lipstick grew 1,135 % year-over-year, whereas shimmer lip gloss, plum lipstick and plumping lip gloss grew 889 %, 300 % and 259 %, respectively.
“CDC guidelines are lifting the lipstick category. When we were analyzing what makeup would look like when society recovered, our instincts were that the concealers and lipsticks would be the first to rebound. Without the guidelines, I don’t think the lipstick could have recovered the way that it has,” mentioned Sarah Barnes, content material advertising and marketing supervisor at Trendalytics.
“It’ll be interesting to see the brands service demand,” Barnes continued. Even earlier than client curiosity swelled, the class had a good quantity of launch exercise and innovation within the first quarter, together with Hourglass’ vegan various to carmine. In the mass market, Cover Girl gained market share for the primary time in years.
Cece Lee Arnold, chief govt officer of Trendalytics, mentioned the phenomenon was consistent with the lipstick index, solely on delay. “Makeup is and has always been an affordable luxury, and for people who were lucky enough to make it to the end of the pandemic, part of what you want to do is make yourself feel good again,” she mentioned.
For extra from WWD.com, see:
By the Numbers: Color Cosmetics in Q2
E.l.f. Cosmetics, Jen Atkin Collaborate on Makeup Line
L’Oréal Discontinuing Makeup Category, Essie in Japan