Boxine GmbH, creators of the award-winning Toniebox audio system for youngsters, has teamed up with PTC to implement PTC FlexPLM, which is able to “support rapid international growth, product expansion and a migration away from disconnected legacy systems,” the corporate stated.
Based in Düsseldorf, Germany, Boxine was based by two fathers, with the precept of making a brand new audio system for youngsters. “From this collaboration, the Toniebox was born: an approachable, wireless, portable audio player with internal storage for up to 400 hours of audio, and the ability to import audio stories, music and other content from NFC-enabled Tonie audio characters,” the corporate stated including that since its preliminary launch in Germany, Austria and Switzerland in 2016, “the Toniebox and Tonies have become the drivers of an audio experience ecosystem for children, and Boxine has forged partnerships with publishers of internationally recognized children’s books like The Gruffalo, as well as licensed stories and characters from The Walt Disney Co.”
Based on this success, the idea led to “rapid expansion that quickly exceeded the ability of Boxine’s ad-hoc technology ecosystem to support the company’s ambitions.” After extending to English-speaking audiences within the U.Okay. and Ireland in 2018, Boxine celebrated milestones of greater than 1 million Tonieboxes and 10 million Tonies bought in 2019. In 2020, Boxine started an enlargement into North America.
The firm sells by a community of retail companions, in addition to by its personal direct-to-consumer web site. “The sharp increase in demand for its products across these channels, coupled with an increase in the sku count, and the expansion of its manufacturer base, quickly became a challenge,” the corporate stated noting that it started to judge the worldwide retail PLM market.
Axel Blattner, Boxine’s world head of product growth, stated the corporate was working from “disparate, disconnected spreadsheets, with no access to a single source of truth, and every day our technology platforms were working against our vision for growth.”
“We needed to quickly identify the right retail PLM platform: one that could cope with the increase in volume and new products and product categories we wanted to introduce, and one that made it as smooth as possible to onboard new suppliers,” Blattner defined. “With its easy to use and highly visual user interface, depth of functionality, comprehensive critical path, intuitive vendor portal and extended AI capabilities, FlexPLM V12 very rapidly emerged as the best possible choice.”
As a part of its implementation of FlexPLM, Boxine stated it’ll deploy the platform to each in-house customers and provider companions, which is one other space the place PTC outmatches even its closest competitors in retail PLM.
Bill Brewster, senior vice chairman and normal supervisor of PTC’s Retail Business Unit, stated in addition to “being retail’s most widely used and secure Retail PLM platform among designers, technical developers and sourcing teams, FlexPLM also has a larger presence in the international supply chain than any other retail PLM vendor.”
“We are thrilled that a company with products as much loved as Boxine has selected FlexPLM to futureproof its supply chain through smart connectivity and visibility, which will be a great addition to the speed to market and efficiency improvements that they and other PTC customers in consumer products and consumer electronics are already realizing,” he stated.