Tiffany & Co. has snared a formidable – and acquainted – design expertise to guide its core jewellery and excessive jewellery classes, WWD has discovered.
Nathalie Verdeille, who has been artistic director for jewellery at Cartier since 2005, is to turn out to be Tiffany’s vp, inventive director of jewellery and excessive jewellery. She is predicted to begin within the function later this yr.
Verdeille is thought to Tiffany mother or father LVMH Moët Hennessy Louis Vuitton as she beforehand led excessive jewellery design at Chaumet, which is a part of LVMH’s watches and jewellery enterprise division.
At Tiffany, she’s going to report back to Alexandre Arnault, government vp, product and communications, who’s shaking up the long-lasting American jeweler with key hires and high-profile campaigns that includes a slate of buzzy new model ambassadors, together with Anya Taylor-Joy, Tracee Ellis Ross and Eileen Gu.
“Nathalie is an accomplished and renowned designer in the jewelry industry and joins us with an impressive portfolio of work,” Arnault stated in an inner announcement seen by WWD. “In this new role, Nathalie will be responsible for leading the creative vision for our jewelry and high jewelry designs. She will lead the design team and work closely with cross-functional partners as well as the regions and markets to ensure flawless innovation, design, product prototyping, and follow-up and alignment with the overall product strategy.”
Verdeille graduated from the distinguished Haute École de Joaillerie in Paris in 1997, and instantly went to work for Lorenz Bäumer, one among a clutch of excessive jewellery designers and types on Place Vendôme, in response to her LinkedIn profile.
Following a short stint at Cartier, she moved over to Chaumet for three-and-a-half years, earlier than rejoining Cartier in 2005 to guide its jewellery design.
Last March, Arnault recruited Ruba Abu-Nimah from Revlon to turn out to be Tiffany’s government artistic director, advertising and marketing and communications. Abu-Nimah’s connections inside New York’s underground artistic area are anticipated to gas a extra forward-thinking model picture.
As reported, Tiffany additionally tapped Peter Marino, LVMH’s go-to architect, to take over the renovation of the model’s historic Fifth Avenue flagship.
Arnault is a part of a trio of LVMH executives tapped to unlock potential at Tiffany. The different two are Anthony Ledru, who grew to become Tiffany’s chief government officer after a profession largely within the U.S. jewellery enterprise and a number of other years in Paris at Louis Vuitton. Meanwhile, Vuitton chairman and CEO Michael Burke was appointed chairman of the Tiffany board of administrators.
Beyond its monetary would possibly and administration braintrust, the world’s largest luxurious group has world experience in actual property, retail growth and CRM, gleaned from some 75 manufacturers and 160,000 workers throughout style and leather-based items, wines and spirits, perfumes and cosmetics, selective retailing and hospitality.
Before Tiffany, Alexandre Arnault was CEO of LVMH-owned luggage-maker Rimowa. At Tiffany, he’s leveraging his digital acumen, Millennial perspective, advertising and marketing and branding know-how, and community of connections in Silicon Valley. In addition to revving up Rimowa with zesty colours, buzzy collaborations, standout shops and new product classes, the younger Arnault took cost in accelerating LVMH’s digital transformation.
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