Tiffany & Co. unveils its newest Atlas X marketing campaign that includes international ambassador Jackson Yee, who showcases the gathering’s up to date silhouettes and hanging designs, which is a bolder, extra trendy replace to the enduring Atlas™ assortment. The Roman numeral motif, crafted from treasured metals and traced with diamonds, is a reminder to take time into your individual fingers and treasure what issues most.
Jackson Yee was named as the brand new international ambassador by Tiffany &Co. this April. As one in all China’s most celebrated superstars, Jackson was chosen by the model for his daring individuality and inventive self-expression, and for his sturdy presence in each China and all over the world. More than a pop idol, Jackson is sort of genuine, pushed and extremely gifted.
At the age of 20, Jackson’s affect, awards and achievements are spectacular. He ranked first within the 2020 version of Forbes’ China Celebrity 100 listing and has garnered quite a few awards, together with being named Best New Performer on the thirty ninth Hong Kong Film Awards final yr. Recently, his movie, Better Days, was nominated for the Best International Feature Film on the 93rd Academy Awards.
Atlas X is an evolution of the House’s signature Atlas™ assortment. Drawing inspiration from the Roman numerals on the enduring Atlas clock above the Fifth Avenue flagship retailer in New York City, the gathering balances basic with up to date, honoring an vital code at Tiffany & Co.
Wearing 18k yellow, rose and white gold designs from the gathering, Jackson showcases Atlas X’s sturdy profiles, distinct Roman numeral shapes and beautiful diamonds. Tiffany selected Jackson to star on this marketing campaign for his distinctive and charismatic persona — somebody who completely embodies the spirit of Atlas X.