“I’m selling spring online, resort in the showroom and doing a fall review,” mentioned Tibi designer Amy Smilovic of the dizzying impact created by a vogue calendar in flux.
Nevertheless, like many, the pandemic has taught her to do what’s proper for her enterprise, which was holding the gathering till now, and sharing her platform with college students on the Savannah College of Art and Design, who styled, shot and modeled within the look e-book and assortment video.
“It’s real right now, how many people want to support young creatives and business owners who have a point of view,” she mentioned, noting that the college’s president and cofounder, Paula Wallace, a Tibi buyer, gave her staff the complete run of the campus for per week.
“There is a big drop-off, especially now, of schools unleashing these amazing creative talents who get stuck in companies churning out Tech Packs that go overseas,” Smilovic mentioned of celebrating SCAD’s repute as an “artists’ paradise” by capturing within the library, and amongst top-of-the-line laser slicing and knitting machines. “And the students had different ways of seeing things, which was great. We tapped into their animation, production and styling departments.”
For her fall assortment, Smilovic conjured ’90s nostalgia by a contemporary lens with delicate, adaptable tailoring. Drapey, outsized blazers and crispy trenchcoats got here with deconstructed lapels and button tab particulars; pants have been slouchy, and males’s put on plaid wrap clothes and luminous silk slips have been lengthy and lean.
A very good-looking black patent leather-based midi skirt; deconstructed knitwear with jagged hems, fascinating collar and cuff slits, and a standout tweed blazer with a shoulder scatter of studs and pearls added much more edge, with out going as far as to “make you look like you lost your mind,” mentioned Smilovic, all the time holding it actual.
“It’s about clothing that allows you to express yourself individually through the lens of functionality,” the designer mentioned. “I’m thinking about how you could create something different with the same jacket than I would. There’s a real yearning for that now with people buying vintage. Of course, we are not all out scouring vintage shops, but you still want to be able to express yourself and not look like someone’s campaign.”