MILAN — Few would think about a textile archive of virtually a million samples is meticulously saved away in a pink brick household home — a former distillery — hidden by a backyard on the outskirts of Milan. Yet bins of distinctive swatches from the ’60s onward from collections by the likes of Chanel, Giorgio Armani or Ungaro, to call a number of, and trend books from the tip of the nineteenth century, unique sketches and uncommon materials are rigorously treasured by Marco Poli, who inherited this patrimony from textile industrialist Felice Pioni — virtually a father determine, he stated fondly.
Poli, having labored for years at textile corporations comparable to Bonotto — in addition to in publishing — in September final 12 months launched The Style Lift, which gives a novel service, leveraging this bequest. Designers and trend homes can go to Poli’s dwelling by appointment for temper boards and inventive inspiration, producers can hire the archival samples to attempt to reproduce them, or all the things could be accomplished on-line, visiting The Style Lift web site, the place every flooring just about shops a special kind of material, from cashmere to linen or cotton. Poli additionally acts as a marketing consultant, and can facilitate an introduction to the fitting producer. “I’ve been asked, ‘what can you show me to be inspired?’ And I respond precisely to that question.”
“I think many creative minds enjoy the feeling of entering into a lived-in family home, rather than in a sleek and modern office,” opined Poli. A house that at occasions additionally turns into like a gathering place for designers and producers.
For instance, Asahi Kasei Corp. has arrange a small nook on the villa to current its Bemberg Cupro, a regenerated cellulose fiber derived from cotton.
Working with designers over time helped Poli fine-tune his sensitivity and information of materials, which he’s placing to good use with The Style Lift. “I remember when I would meet Jean Paul Gaultier in Paris, and he would unthread a yarn from his sweater and ask me to find the same,” stated Poli with a chuckle. “Or when I realized it would be useless to present Paul Smith with black fabrics when color is all that he wanted.”
Poli admitted mills and textile corporations have their very own archives and they’re “exceptional,” however they’re usually vertical, specialised in particular materials, whereas The Style Lift spans from Scottish tartans and seersucker to Chanel bouclés, madras and jersey, to call a number of. “Each is a photograph of a historical moment,” he famous, exhibiting, for instance, a small pattern immediately recognizable as the bottom of a Giorgio Armani jacket. He underscored that, to be in tune with the occasions, all the things is being digitized.
Asked if he believes The Style Lift is particularly significant now, he stated that “the market increasingly needs more ideas and there is more and more of an interest in privileged observatories of the past.”
The Style Lift additionally gives an annual subscription format, from base to premium and suite relying on the requests and in addition prepares displays of the collections for social media.
Through The Style Lift, Poli helps handy down Italian fashion and craftsmanship to new generations.