Snap, the mother or father firm of Snapchat, seemed to Condé Nast as soon as once more when it got here to filling its most important trend function.
The social media platform has tapped Rajni Jacques, most lately trend director at Condé Nast manufacturers Teen Vogue and Allure, as head of trend and wonder partnerships. Jacques, who has additionally labored within the trend departments of an array of different titles together with InModel, Glamour, Nylon, The Fader, Vibe and Honey, shall be primarily based in New York and can report back to John Imah, head of brand name and video games partnerships.
The final particular person within the Snap function was former Vogue equipment editor Selby Drummond, who departed in October to develop into chief model officer at Bumble. Prior to that, Drummond took a sabbatical to work on Michael Bloomberg’s presidential marketing campaign.
In her new function, Rajni will assist Snap’s trend companions construct their presence on Snapchat and innovate with new alternatives, together with AR, Bitmoji, content material and extra.
Its AR options embody new gesture recognition capabilities that enable customers to sign to the digicam with their palms after they wish to take a look at a bag to allow them to see the way it bodily appears to be like on their physique. It has been utilized by quite a few luxe manufacturers comparable to Prada for its marquee Galleria baggage.
Farfetch, in the meantime, has been utilizing Snapchat’s new voice-enabled controls for AR try-ons the place customers can just about strive on Off-White’s Melange Tomboy Jacket or Maize & Camou Windbreakers.