LONDON — Animal lover that she is, Stella McCartney has drawn inspiration from the amphibian world for certainly one of her latest collections, a lingerie/swimwear hybrid often called Stellawear.
The bodysuits, briefs and bandeau kinds might be worn on land, and within the water, and are made by the Italian producer ISA SpA from recycled supplies. McCartney mentioned the Stellawear items are her most eco-friendly underwear and swimwear provide, and have been designed as the last word multitaskers.
McCartney already makes devoted swimwear and lingerie collections, that are produced underneath license by ISA, which focuses on comfortable equipment, underwear, beachwear and activewear for the posh market.
In an interview, she mentioned she was desirous to discover new materials and methods and encourage her prospects to purchase versatile, long-lasting clothes produced from sustainable supplies.
“I’ve been talking a lot lately about the colossal amount of waste the fashion industry produces year after year. It’s truly shocking. We must stop and consider this waste, and we should buy less and buy better. The change is not only going to come from us as an industry, but also from consumer behavior — so it got me thinking,” she mentioned.
“I wanted to create a product that is multifunctional and provides endless versatility and styling options. Hopefully, it will inspire people to buy less and wear these pieces more. They’re made from a sustainable fabric that is built to last, and this is a completely new category for us. I am really, really proud of what we’ve created.”
The items, which are supposed to form and sculpt, have been UV-tested and are chlorine and saltwater resistant, reversible, breathable and meant to dry rapidly.
They are customary from sustainable supplies, together with Aquafil warp-knit yarn. The yarn is produced from Roica Eco-Smart fibers, an elastane produced from pre-consumer recycled content material.
Other supplies within the assortment embrace Econyl regenerated nylon yarn, which is created from ocean plastics, fishing nets and textiles destined for landfill.
McCartney mentioned her firm has been working with Econyl since 2017 and he or she estimates that by utilizing the fabric, her firm has prevented greater than 10 tons of nylon from going to landfill.
McCartney mentioned that from an aesthetic viewpoint, she wished to create one thing “that sucked me in and sculpted my body in all the right places, but also something that I could wear as outerwear — or more intimately. I love the idea of wearing my Stellawear pieces with a pair of jeans, or on holiday for a dip in the pool. Because they are so versatile, we hope to inspire people to buy less and wear them more — which is much kinder to the planet.”
She labored intently with ISA on the material, and mentioned the mandate was to create one thing that was 100% sustainable, however nonetheless be multifunctional — and sculpting.
ISA’s chief government officer Mila Zegna Baruffa mentioned this was no straightforward activity.
“Stellawear has been a challenging project for my technicians,” she mentioned. “It combines very specific needs: the right yarn and the right knitting technique to achieve a multifunctional product. Creativity is thinking up new things, innovation is doing new things, and this has been the perfect match for our partnership.”
McCartney mentioned she all the time asks her design staff to check every part “to try things on, to move in them, to see how the fabrics feel on the skin.”
In the case of Stellawear, “I had my design team head to the local pool and down to the beach as it was really important to me that we tested it in chlorine and saltwater as we wanted to develop something that’s made to last.”
She mentioned the staff didn’t wish to hand the prototypes again, so she knew she was on to one thing.
McCartney mentioned for spring 2022 she might be introducing two new silhouettes, an extended bra high and leggings, and has each intention to increase the providing.
Prices vary from 95 kilos for a bandeau bra or a pair of briefs to 230 kilos for the bodysuits, with the items stocked primarily on the Stella McCartney web site.