The pandemic has altered sleep patterns for many individuals, however Jordan and Zac Stenmark are decided to assist the general public snooze extra soundly.
The twin Australian fashions, who had been found by Tom Ford and have been featured in campaigns and on runways for high-profile style manufacturers together with Calvin Klein and Giorgio Armani, have created an organization meant to enhance sleep well being.
The brothers teamed with chemical physicist Dr. Stafford W. Sheehan from Yale University to invent a line of eyewear named Dreamers, which launches in the present day. The glasses characteristic patent-pending DreamTech Sleep lenses that block 99.9 % of blue-green gentle, which has been proven to disrupt sleep. By carrying the glasses for no less than half-hour earlier than mattress, the physique is ready to naturally produce melatonin, which aids within the technique of falling and staying asleep.
In addition to the Sleep lenses, the Dreamers assortment additionally contains Screen lenses, designed to be worn throughout the day to dam the blue gentle emitted from pc screens that may result in eye pressure and complications.
Although the Stenmarks are usually not the primary to supply sleep-aid eyewear — Roka, Blublox and others are additionally available in the market — the Dreamers assortment boasts just a few advantages the others don’t, they mentioned.
In an interview from their residence in Sydney the place the 29-year-old twins have been residing because the begin of the pandemic, Zac Stenmark mentioned that the present crop of glasses in the marketplace solely block a portion of blue-green gentle, in order that they labored with Sheehan to develop a lens that would block practically the entire gentle — “and do it in a functional and fashionable way,” he mentioned. “We wanted to create a product we would want to use.”
An enormous barrier of the glasses at the moment available in the market is the way in which they appear. “We know from the industry we come from that people want to be stylish,” Jordan Stenmark mentioned. “Just because it’s scientific doesn’t mean it can’t be beautiful.”
Dreamers affords a retro-inspired aviator and basic D-frame Wayfarer, each of which can be found to pre-order in prescription lenses as effectively. Each model is obtainable in clear, black or tortoiseshell.
“Most technology currently available only blocks a narrow band of blue light,” mentioned Sheehan. “However, research shows us that unless the entire sleep-disrupting blue-green spectrum is blocked, our circadian rhythm, or natural sleep-wake cycle, will be disrupted.”
“Health is a big focus for us,” Zac Stenmark mentioned. When they had been jetting all over the world for picture shoots, they realized how their sleep patterns had been altered by journey on planes and dealing in all totally different time zones.
“Over the last 10 years, like many, we’ve been working crazy hours with very early starts and late nights,” Jordan Stenmark mentioned. “We quickly realized that quality sleep had a dramatic impact on our physical and emotional health. So it was out of necessity that we came up with this idea.”
They began doing analysis and rapidly realized “just how important sleep is as the real foundation of health,” Zac Stenmark mentioned. They found the impression of blue-green gentle on the physique’s potential to supply melatonin and got down to discover a resolution and an efficient option to “recharge your batteries,” his brother added.
“Depression and anxiety are two of the fastest-growing health concerns today, especially for people in our age group,” mentioned Zac Stenmark. “As we became more informed about the indisputable connections between the overexposure to artificial blue-green light, sleep quality and mental health, we felt compelled to work toward finding a solution.”
Dreamers has a worldwide patent on the lenses and the glasses might be offered on the model’s e-commerce website that formally launches in the present day. They will retail for $135 within the U.S.
The Stenmarks, who had been found whereas learning economics at a college in Sydney on a soccer scholarship, made their modeling debut with a 60-page editorial shot by Milan Vukmirovic in L’Officiel Hommes Paris in 2011. Eighteen months in the past, they launched Stenmark Life, a well being and wellness website the place they provide tips about style, health and meals.
“Our career is about longevity,” mentioned Jordan Stenmark, “and being as healthy as possible. It’s about lifestyle, not just six weeks to get shredded. You only get one body — well, we’re twins so we actually get two bodies — so you better look after it.”
Although the pandemic has put their modeling profession on pause, the brothers are desperate to return to New York and get again into the enterprise once they can.
“Modeling is something that we really love,” he mentioned. “We’ve done it for 10 years and to not continue to be part of that would be sad.”
But for now, the main target is on Dreamers. Although the launch is targeted on eyewear, the Stenmarks didn’t rule out increasing the franchise into attire sometime. “There could be something interesting in the sleep space that could be in the cards down the line,” Jordan Stenmark hinted. “But we want to start with eyewear, do it well and prove to the consumer that we can make a quality product. Then we’ll go from there.”
For the launch, the Stenmarks are working with fashions and influencers Charlotte D’Alessio, Barbara Palvin, Maeve Reilly, Jake Miller and Riley Hubatka to advertise the gathering.