ANIMAL MAGNETISM: Fresh from the G7 summit in Cornwall the place she joined fellow enterprise leaders in arguing for a greener planet, Stella McCartney has launched her newest advert marketing campaign, a howl of help for wild – and home – animals.
McCartney tapped Mert Alas and Marcus Piggott to conjure a fantasy of animals “rewilding” London, dwelling freely, clinking pints of beer, taking the Underground, enjoying music in Piccadilly Circus or simply studying the newspaper (on this case, the Stella McCartney A-Z Manifesto, printed as a broadsheet).
The designer labored with the actor, comic and creator David Walliams on an comedy movie that Walliams narrates as if it had been a severe nature documentary, observing the bunnies, wolves and bears flashing their Falabella luggage, Stella sneakers, tailor-made fits and vibrant, color-block clothes as they go about their enterprise in Mayfair, St. James’s, Piccadilly Circus and Trafalgar Square.
As a part of the brand new marketing campaign, McCartney is supporting Humane Society International’s (HSI) petitions to finish the fur commerce globally, and within the U.Okay. In the U.Okay. particularly, HSI needs the federal government to ban the import and sale of fur.
“It’s interesting to talk about this campaign in particular, because I think this is a perfect example of what I think we do very well at Stella, which is talk about something very serious, quite unconventional, quite activist, quite punk rock in a sense,” stated the designer.
“It’s something that people on the whole still find very difficult to digest and perhaps don’t agree with necessarily in the way in which they come at luxury fashion, so adding humor almost softens the conversation, making it digestible, but still impactful and educational which is the most important thing,” added McCartney.
McCartney’s model has been vegetarian for 20 years, and she or he was additionally one of many first labels to conduct an environmental revenue and loss audit, EP&L, which her firm now does yearly.
As reported, McCartney joined Prince Charles final weekend as a part of the chief executives group the royal gathered for his Sustainable Markets Initiative. McCartney represented the style trade.
The group had an official assembly with world leaders on the G7 summit, which ran from June 11-13 in Cornwall. The ceos characterize greater than 300 world enterprise leaders who type a part of the Coalition of the Willing, which was convened by The Prince of Wales as a part of his Sustainable Markets Initiative.