Tristan Detwiler — the Southern Californian designer behind buzzy, sustainable label Stan — has unveiled his first store, a pop-up open till the top of August at Platform, the stylish out of doors buying and eating vacation spot in Culver City, Calif.
“It’s all been virtual for the past year,” Detwiler mentioned of growing the model, which started attracting consideration for its repurposed, quilted designs amid COVID-19.
“I thought that this opportunity would be awesome solely for the reason that I could literally set up everything inherent in my brand here, so someone can walk in and see me working and see everything that embodies Stan, pretty much,” he defined of the “half workshop, half showroom.” He’s there every day welcoming visitors, whereas utilizing the retail area as a studio. Prices vary from round $60 for a classic quilt pouch or T-shirt to $2,395 for an extended coat.
Platform creators Joseph Miller and David Fishbein (of actual property firm Runyon Group) supplied Detwiler the non permanent store. The duo have been carrying objects from his line at The Optimist Beach Club, the “sporty cousin” to their principal males’s retailer, The Optimist (additionally inside Platform).
After graduating from the University of Southern California in 2019, the place he studied artwork and design, Detwiler — a mannequin and avid surfer — was residing in Los Angeles till the pandemic hit. He then relocated to his hometown of San Diego, understanding of his childhood house.
“I took over my mom’s garage and pretty much based it out of there for a year, where I was building this,” he mentioned.
Creating “wearable art” is his intention, initially, continued Detwiler. To him, it’s essentially the most vital method of showcasing the historical past and story behind an upcycled materials “rather than just making art and putting it in a gallery space.”
His one-off items are impressed by the surf tradition of Southern California, and he’s typically sourcing textiles discovered whereas street tripping “up and down the coast,” he added. “It’s turned into finding and making these connections with people and becoming kind of part of their lives. I’ve joined quilting groups.”
His fall 2021 assortment is influenced by the Bumann Quilters in California, of which he’s a member.
“I just want to keep the integrity of what I’ve created so far, of being sustainable and finding what already exists, uplifting what exists,” he mentioned of rising the model. “I’m working on finding a scalable way to continue to do that. I’m not trying to, you know, just make a huge brand and forsake what I believe in.”
The pop-up, open every day from 11 a.m. to six p.m., is situated in suite 103 at 8850 Washington Blvd. in Culver City, Calif.