Southern Tide is extending its attain by partnering with Rheos Nautical Eyewear on a set of sun shades.
This marks the primary eyewear assortment for the Oxford Industries-owned model identified for its skipjack brand. Both manufacturers are based mostly in South Carolina and are centered across the coastal way of life. Rheos is understood for creating sun shades that float if dropped within the water and have strengthened hinges designed to resist 3 times the power of ordinary sunglass hinges.
The Rheos x Southern Tide Signature Series consists of males’s, ladies’s and unisex types with 100% UV safety and polarized Nylon Optic anti-scratch lenses. They can be obtainable in Boat Blue, Sandbar, Black Tortoise, Matte Tortoise and Gunmetal Gray. The assortment will launch on May 16 and can retail beginning at $78.
Christopher Heyn, chief govt officer of Southern Tide, mentioned: “Our partnership with Rheos combines both technology and style — perfect for those who come to Southern Tide seeking clothing and accessories that fit into their active lifestyle. The Rheos x Southern Tide Signature Series celebrates just that, with durable, lightweight material and floatability that caters to those who enjoy life on and near the water. We look forward to furthering our offerings and connecting with both the Rheos and Southern Tide audiences in a new and different way.”
“We’re thrilled to finally announce this partnership after months of design, preparation, and behind-the-scenes team effort,” mentioned Jake Berton, cofounder and CEO of Rheos. “For our first brand collaboration to be with such an esteemed company, and one that shares our core values as a small and growing family-owned business, is truly a dream.”
The assortment can be bought on each firms’ web site in addition to at Southern Tide’s shops and different choose retailers.