After sharing Korean skincare secrets and techniques in her debut e-book, Soko Glam founder Charlotte Cho has turned her consideration to a special side of Korean tradition for her second.
Cho’s newest tome, referred to as “The Little Book of Jeong,” focuses on the Korean notion of Jeong: the deep emotional connection between individuals and locations, objects and one another.
Cho counts the philosophy because the second of her two largest takeaways from residing Korea, the primary of which being skincare. “Growing up in California, I moved to Korea, and was exposed to how beauty has so many different definitions. It really transformed my confidence levels. The second thing I learned was this concept of Jeong,” she mentioned. “As I describe in the book, it’s a deep and emotional connection you can have with someone, and I felt like it was all around me in Korea.”
“It was something I really wanted to take with me even though I left Korea, and through the years, I’ve seen it work wonders in my personal and professional life,” Cho continued.
The e-book outlines the tenets of the philosophy — chapters share names like “There’s Nothing Like a Shared Meal to Nourish Jeong” and “The Power to Give Without Expecting Anything in Return” — and likewise has autobiographical components of the younger entrepreneur’s life.
“It’s part-memoir. I’m in my ninth year of my journey with Soko Glam and Then I Met You, and I wanted to take time to reflect on my journey as an entrepreneur,” Cho mentioned, referring to the e-commerce web site and skincare model she based. “I really also wanted to give credit to all of these deep connections and relationships that allowed me to achieve what I’ve achieved this far. It’s a memoir-slash-entrepreneurial book.”
“It talks about how I knew nothing about skin care and nothing about being an entrepreneur or growing a business, but just had a very open mind when I went to Korea, and learned so much I wanted to share,” she continued.
Cho reasoned that the philosophy’s attraction are common within the digital age. “It’s applicable to all ages, like Gen Z, who are growing up in the social media world. And even for people my age and older, it’s just a reminder of how important it is to nurture meaningful connections and how it can make such a positive impact in your life,” she mentioned.
In mild of the pandemic, that’s significantly true. “We’ve just spent a year and a half in isolation, and we are craving deep and meaningful connections,” Cho mentioned. “Hopefully, this book serves as a reminder that it takes constant time, effort, vulnerability, and giving without expecting anything to nurture these relationships.”
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