Like many mother and father, footwear veteran and mom Courtney Bennett had a tough time discovering footwear for her new daughter that was each modern and reasonably priced. “The market seemed bifurcated between expensive options and mass, poor quality options,” Bennett defined.
Bennett — who was model director at Alejandra Ingelmo and likewise had stints at Elle and Intermix — determined to reply the decision, launching her footwear model for infants: Short Cakes.
The model debuts with three styes, a Mary Jane, a moccasin and a bootie, every created from premium eco-friendly leathers with no azo dyes, formaldehydes or lead, and passing all USDA child security requirements; every type promotes correct foot improvement and encourages stability for crawlers to walkers.
“Soft-sole shoes are important for a baby’s foot development,” she stated. “As their foot grows and they are learning to walk, soft soles help them to grip the floor and promote balance and coordination.”
Another key part: pricing. Short Cakes rage from $36 to $42. “I wanted [the shoes] to be priced so that parents would be able to buy quality shoes without thinking twice about price and how long their baby’s feet would fit in them,” she stated of her direct-to-consumer model.
Bennett plans to introduce kinds seasonally, and every season she’s going to choose a charity to associate with. “Currently we are donating outgrown shoes to ‘Share Your Soles,’ which donates gently worn shoes to children worldwide,” she stated. “The giveback program allows Short Cakes customers to donate outgrown shoes and size up for a discount.”