His tenure at Carven was transient, however Serge Ruffieux made fairly an impression, particularly with creative, festive footwear that erupted with tassels, pom-poms and colour — like a fireworks show at one’s toes.
Now he’s again with a brand new model initially hinged on flat footwear and bejeweled eyewear. Dubbed 13 09 SR after his birthdate and initials, it’s to debut at Paris Fashion Week in October with about seven footwear kinds, together with one sneaker, and three sun shades.
His cofounder within the enterprise is journalist Emilie Faure, who exited Le Figaro final February to work with Ruffieux, who will concentrate on inventive issues whereas she runs the enterprise, and collaborates with him on communications.
Disclosing the brand new challenge completely to WWD, Ruffieux mentioned he wished to focus the model on what he referred to as “happy purchases,” insisting that equipment like footwear and sun shades don’t simply end an outfit, however have the potential to outline them.
Since exiting Carven on the finish of 2018 after a three-season stint, Ruffieux has been ghost designing collections and retailer ideas for a big, established Chinese vogue retailer that he’s not at liberty to call.
In tandem, he’s been nurturing the 13 09 SR challenge, which is hinged on sustainable and artisanal manufacturing. Via word-of-mouth, he discovered Italian suppliers with deadstock materials and leather-based to gas his preliminary footwear manufacturing, which can be accomplished in Romania and Italy.
Eyewear is likewise constructed from eco-friendly acetate and a few repurposed parts, and manufactured by a small, family-run eyewear agency in Cortina, Italy.
Retail costs for the debut spring 2022 providing will vary from about 380 to 700 euros for footwear, with eyewear round 350 euros. Ruffieux mentioned he and Faure are signing on a showroom that operates in Milan, London and Paris, and likewise would take wholesale orders throughout a Paris Fashion Week presentation.
The 13 09 SR collections can even be offered direct-to-consumers by way of an e-store. Ruffieux mentioned he has no fastened concepts concerning the subsequent class he and Faure may launch, musing that lipstick would match into their idea of “happy purchases.”
Born within the Joux Valley in northwest Switzerland, the cradle of high-end watchmaking, Ruffieux first got here to the business’s consideration following the 2015 exit of Raf Simons from Dior, when he grew to become co-artistic director with Lucie Meier for just a few seasons. He had labored for Dior for eight years, rising to go designer of Dior’s ladies’s ready-to-wear and high fashion studios, and earlier than that spent 5 years at Sonia Rykiel.
A graduate of Geneva’s Haute École d’Art et de Design, he began his vogue profession at Moschino. Faure holds a administration diploma from the Institut Français de la Mode.
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