Sephora is increasing its same-day supply potentialities with a brand new two-hour supply choice.
The magnificence retailer stated virtually half of its clients in a shopper survey stated same-day supply was one among their prime three supply strategies.
Shoppers will be capable of place orders on-line, and in-store Sephora magnificence advisers will fulfill them and ship them to be delivered through courier. The service prices $6.95. Orders positioned earlier than 4 p.m. in most cities and suburbs shall be delivered that day, however orders place after 4 p.m. could be delivered the next day, based on Sephora. The two-hour window just isn’t assured, based on a spokeswoman for the retailer.
The retailer additionally has purchase on-line, choose up in retailer choices, and a Live Beauty Help purchasing instrument meant to help with on-line purchases.
Adding the two-hour supply choice is one among many strikes Sephora has made because the retailer competes within the ever-changing magnificence panorama. Recently, Sephora partnered with Kohl’s Corp. to open 850 shops-in-shop, and has dedicated to including extra Black-owned magnificence manufacturers to its providing. It additionally created a digital model of its competition, Sephoria.
Sephora has additionally seemed to ramp up its presence in new markets, together with the U.Okay., with the acquisition of Feelunique.
For extra from WWD.com, see:
Sephora’s Jean-André Rougeot Reveals His Strategic Vision
Sephora at Kohl’s: The Big Reveal