Scott Disick is venturing into the wonder world.
The actuality TV star has joined status hair care model In Common Beauty as a accomplice after being a longtime fan of the model. In the position, Disick shall be collaborating on content material creation, product growth and neighborhood engagement.
“Today, men have changed the way they care for themselves — from their daily grooming routines to the nontraditional products they use every day,” Disick mentioned in an announcement. “To meet this change, I wanted to partner with In Common. I’ve been a friend of the brand for years and this partnership was a long time coming.”
In Common Beauty launched in 2018 by Nikki Lee and Riawna Capri, the hairstylists behind Los Angeles hair salon Nine Zero One Salon. They teamed with Luxury Brand companions — the model incubator additionally behind manufacturers like R+Co, Smith & Cult and IGK, amongst others — to launch the hair care model. In Common provides hair care merchandise formulated to hydrate, heal and restore.
According to the model, Disick was tapped for his “entrepreneurial spirit, as well as [his] passion for self care, wellness and inclusivity.”
“In Common’s creativity and uniqueness, merged with Scott’s digital flair and eye for personal style, make this an exciting combination,” mentioned Luxury Brand Partners chief government officer, Tev Finger.
This is Disick’s first enterprise within the magnificence world. He beforehand launched his attire line, Talentless, in 2018, which provides athleisure types. Disick additionally made common appearances on the E! actuality TV present, “Keeping Up With the Kardashians” throughout its 20-season run.
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