Seattle Seahawks star quarterback Russell Wilson will probably be in New York to host a preview of his upcoming 3Brand children clothes line on the June 24 launch of the Rookie USA flagship on Union Square.
The 3Brand line is being designed, sourced, manufactured and distributed by Haddad Brands with a whole lot of style and picture enter from Wilson, who’s keen on camouflage prints and motivational phrases being utilized to sure of the clothes. Haddad additionally owns Rookie USA, which has 1,300 shops world wide with a heavy focus in China.
Wilson is anticipated to be joined by his spouse Ciara on the occasion. “They’re a real power couple,” stated a supply near the collaboration between 3Brand and Haddad Brands, noting that the couple is entrepreneurially and philanthropically concerned in a myriad of charities, social causes and companies, such because the direct-to-consumer The House of LR&C firm. Ciara is a Grammy Award winner singer and songwriter.
The quantity three has loads of which means for Wilson. He wears it on his soccer uniform. He was a third-round NFL draft selection, and 3Brand is donating 3 % of its gross sales to the Why Not You Foundation, based in 2014 by Wilson and Ciara. The basis is a nonprofit group devoted to combating poverty, supporting kids’s well being, meals safety initiatives, and scholar entry to equal schooling alternatives. The House of LR&C additionally donates 3 % of gross sales to the inspiration.
“Russell is very, very talented on and off the field,” stated the supply. “His whole thing is about empowering youth to meet their dreams.”
The new Rookie USA flagship, located at 19 Union Square West, has three flooring and 15,000 sq. ft of house promoting kids-only footwear and attire from such manufacturers as Nike, Jordan, Hurley, Levi’s and Converse. To make the shop extra enjoyable than simply buying, and extra of a vacation spot, there will probably be an ice cream parlor and café, and many video games and expertise, together with digital actuality. Formerly, there was a Rookie USA retailer on the Upper West Side of Manhattan.
For the flagship opening occasion, there will probably be a style present with children of celebrities modeling the 3Brand assortment and different manufacturers.
The model’s picture displays “a mix of sport meets fashion, music and lifestyle.” The 40-piece assortment was created for girls and boys, ages 12 months to twenty. It’s additionally centered on being gender impartial. The model’s full line will probably be accessible in August.
Among the superstar children anticipated to be on the runway are Wilson’s three kids; the youngsters of former Seattle Seahawks large receiver Charly Martin; the son of skilled basketball participant Carmelo Anthony; the youngsters of Emily B and rapper Fabolous; the daughters of New York Giants former operating again Tiki Barber; the daughter of soccer star Victor Cruz, and the son of actress Dascha Polanco.
Haddad is a privately held household enterprise centered on kids’s attire and equipment business and such manufacturers as Nike, Nike SB, Jordan, Converse, Hurley and Levi’s. The firm designs, sources, sells and distributes kids’s put on to over 60 international locations and has places of work in New York, Shanghai, Bangkok, London and Montreal and 17 different cities world wide.