Roc Nation is gearing as much as unveil a multimedia platform full with a print journal.
Shawn “Jay-Z” Carter’s leisure firm has teamed up with Modern Luxury Media, the writer of Ocean Drive, Gotham and extra, to launch Edition by Modern Luxury this winter, a luxe multimedia platform designed to amplify and elevate voices from numerous communities which are shaping common tradition.
Raquel Cadourcy, chief advertising and marketing officer of Modern Luxury, stated: “Historically, luxury titles have lacked diversity as a whole. It’s a really unfortunate truth and it’s a big opportunity and also our privilege to help defy the status quo and really ensure that we’re providing our platform for diverse communities to connect and also redefine luxury in a way.”
The platform will include a mixture of print, digital, social and experiential activations, whereas insider content material and deeper audio and video storytelling shall be unlocked by hidden tokens embedded all through the problems. The print facet shall be launched six instances a yr and shall be accessible through subscriptions and newsstands throughout the U.S.
While quite a few legacy media titles diminished frequency and even ceased print operations throughout the pandemic, others are seeing it as a great time to launch into the market. Drew Barrymore, for instance, just lately teamed up with Bauer Media Group to launch Drew, a quarterly way of life journal that focuses on lots of the actress and discuss present host’s passions, together with magnificence, journey and meals.
“From a Modern Luxury perspective, we have 85-plus titles, it’s the core of what we do, we strongly believe that print is not dead. In fact, during COVID-19 we saw increased engagement through our print properties, certainly coupled with more time spent on digital platforms as a whole as people were staying at home more,” continued Cadourcy, including that there was some early constructive responses from advertisers.
Edition shall be helmed by just lately appointed editor in chief Isoul H. Harris, working carefully with Roc Nation govt of technique and communications Jana Fleishman, in addition to the Modern Luxury staff, who shall be dealing with operations. Harris was beforehand editor in chief of Uptown.
“With Edition, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture. I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space,” he stated.
As for the way concerned Jay-Z shall be with the platform, Fleishman instructed WWD that “that is going to be on the day-to-day. I talk to him as often as possible.”
For extra, see:
Alina Cho Launches Newsletter on Facebook Bulletin
Elle Teams Up With Verishop for Custom Beauty Collection
Late Night TV Emerges From the Pandemic With Live Audiences and Less Trump