Fecal matter on the only of your shoe? Eww! Not cool.
Fecal Matter in a marketing campaign for Converse x Rick Owens sneakers? Super cool!
Owens has conscripted the alien-looking Canadian couple of Hannah Rose Dalton and Steven Raj Bhaskaran — who based Fecal Matter in 2016 and who boast 751,000 followers on Instagram — to entrance the marketing campaign for the square-toed Converse x Drkshdw TurboDrk Chuck 70.
“I love proposing a tolerant and inclusive world by committing to a nonstandard personal aesthetic,” Owens instructed WWD. “My friends Fecal Matter do that so beautifully and agreed to present this collab for me.”
Pale and bald, with darkened eyeballs and zombie make-up round their mouths, Dalton and Bhaskaran donned skintight leather-based bodysuits and huddled shut collectively for the marketing campaign shoot, placing the concentrate on their chunky sneakers with their outsized tongues climbing up the shin.
The Fecal Matter marketing campaign is to launch on social media.
Owens unveiled the Converse collaboration, underneath the umbrella of his Drkshdw model, at his fall 2021 males’s present in Venice, Italy, final January.
The designer gave Brutalist airs to Chuck Taylors, including three toe caps and two layers of rubber outsole, giving the shoe heft and the look of bumper vehicles.
Exaggerated, bombastic and “a little grotesque” are a number of the adjectives he has used to explain his strategy to sneaker design. In an interview with WWD earlier this 12 months, he famous his “aesthetic gesture has always been about promoting the idea that perfect or traditional beauty can be very strict and cruel” and that pushing the boundaries “signifies tolerance for other ideas.”
The Converse sneakers are to go on sale on July 27 at converse.com, rickowens.com, Rick Owens boutiques and different choose retailers around the globe. The collaboration between Converse and Owens is to proceed all through 2021.
Besides its in style Instagram feed, Fecal Matter additionally markets a spread of clothes and accessories on Depop.
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