Revolve has partnered with Recover, a producer of recycled cotton fiber, to introduce a sustainable denim assortment with Revolve-owned model Lovers and Friends.
Recover has been making sustainable supplies and recycling since 1947. The firm recycles post-industrial and post-consumer cotton waste, changing the necessity to domesticate cotton, dramatically decreasing water waste, limiting using dyes via its RColorBlend system, and decreasing textile landfill waste.
Launched at this time, the denim vary options 14 kinds of denims, every produced with a minimal of 15 % Recover recycled cotton fiber constituted of post-consumer denim.
Among a few of the kinds are the Ricky low-rise skinny; Reece, a high-rise slim straight leg, and the Greyson, a slim boot leg.
Retail costs vary from $128 to $158.
According to Michael Mente, co-chief government officer and cofounder of Revolve Group, “Revolve has a responsibility to contribute positively to the longevity of our industry and ecosystem, and for us, this process begins at home. We have worked with thousands of brands and suppliers, and Recover is unparalleled in its expertise and long-term focus. We are proud to partner with this multigenerational, family-owned business to deliver the strongest messaging and product to our consumers with one of our most recognizable owned brands, Lovers and Friends.”
“It is great to launch this sustainable collection today with such an iconic American brand and denim product,” added Alfred Ferre, CEO of Recover. “By incorporating Recover’s lowest-impact, highest-quality recycled fiber into the Lovers and Friends denim line we have created a strong collaboration that is helping to bring sustainable fashion closer to the consumer. Recover aims to scale its recycled cotton fiber production to help more brands meet their sustainable goals and achieve circular fashion for all.”
All product cling tags could have a QR code linking to a touchdown web page hosted on Recoverfiber.com, with details about the collaboration. The partnership will probably be promoted by way of editorial photos, video, Instagram posts and Stories on @revolve and @loversfriendsla, and on Revolve’s TikTok account.
Recover would be the primary companion for Lovers and Friends denim transferring ahead. Revolve is engaged on analysis and improvement to implement Recover into different classes throughout the owned model portfolio.
Recover has equipped its recycled cotton and cotton mix fibers to manufacturers similar to Tommy Hilfiger, Wrangler, H&M Group, G-Star, The Northface, Billabong and Primark, amongst others.
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