As retailers and eating places confide in better capability, customers have apparently been starved of 1 sort of delicacies: Italian meals, particularly pizza. According to foot visitors knowledge from Zenreach, pizza eating places “have seen an increase in foot traffic of nearly 50 percent nationwide since the beginning of 2021,” the corporate mentioned in a analysis report.
On a regional and metropolis stage, Los Angeles skilled a 156 p.c acquire in foot visitors year-to-date whereas your complete state of California swelled 120 p.c. Chicago pizza restaurant foot visitors is up 85 p.c, nudging out New York with 82 p.c. State-wise, Zenreach mentioned New York has seen a rise of 92.2 p.c in visitors, which is effectively forward of Illinois’ 80 p.c acquire.
Other notable knowledge was Texas with a acquire of 29 p.c. But Florida solely skilled an 8.8 p.c enhance.
“Nationwide, we have seen an increase of 49 percent in restaurant foot traffic this year to pizza and Italian restaurants which bodes well for our economy,” mentioned Megan Wintersteen, vice chairman of promoting at Zenreach. “With indoor mask mandates starting to lift, Zenreach expects these numbers will continue to increase.”
According to commerce publication Pizza Magazine’s 2021 Pizza Power Report, world pizza gross sales are up about 11 p.c to $132 billion. The publication famous in its evaluation that the trade was hit onerous by restaurant closures on the onset of the pandemic, however bounced again shortly regardless of the recession. The report acknowledged that the pizza trade “as a whole turned out to be both recession-proof and pandemic-proof.”