GUERLAIN CHANGEOVER: Violette Serrat will succeed Olivier Echaudemaison as Guerlain’s artistic director of make-up, trade sources have stated.
Echaudemaison has served for 21 years as the colour cosmetics maestro on the LVMH Moët Hennessy Louis Vuitton-owned home.
In 2000, he boldly requested an viewers with LVMH chief govt officer Bernard Arnault, asking him to provide him the “sleeping beauty.” Echaudemaison left the assembly with that dream having change into a actuality.
He subsequently launched extra fashionable colours and textures into Guerlain’s make-up combine, resembling increasing the Terracotta line of bronzing merchandise and introducing “bubble blush,” utilized with fingers. Other novelties have included Kiss Kiss and Rouge G.
Prior to Guerlain, Echaudemaison spearheaded make-up for Givenchy for 10 years, beginning with its first shade cosmetics line, which he developed.
Serrat, a YouTube star make-up artist, who goes by her first identify professionally, not too long ago launched a direct-to-consumer model, known as Violette_FR. With it, her concept is to change into a life-style model that transcends magnificence.
Violette_FR was launched in April with 11 inventory maintaining items — a perfume oil, six eye “paints,” a pink lipstick, hair powder, a highlighter and a hydrating mist, known as Boum-Boum Milk. Some gadgets, just like the perfume, offered out instantly, and the model hit its first-month gross sales purpose on Day One.
In June, Violette_FR collaborated with the stylish French label Bisous Skateboards on unique gadgets that had been offered in a pop-up in New York’s SoHo.
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