PARIS – The refillable, pure private care merchandise model 900.care, based mostly on a subscription mannequin in France, has raised 10 million euros in funding to assist enhance its funding in analysis and improvement, recruit new staff and speed up communication.
The French firm’s seed spherical was backed by White Star Capital, Founders Future, 360 Capital and enterprise angels.
To drastically cut back using single-use plastics in loos by having folks swap over to a pure, ecological and France-made merchandise is 900.care’s intention.
“But existing alternatives, such as solid cosmetics, which require real sacrifice in terms of experience, are struggling to convince consumers beyond a small circle of early adopters,” mentioned 900.care in a press release.
On common a typical family throws out 8.8 kilos of plastics from hygiene and wonder merchandise per yr.
The subscription-based firm 900.care was based by Aymeric Grange and Thomas Araudo. It features a line of merchandise which are despatched to folks’s house with reusable bottles made from recycled plastic. The merchandise’ energetic elements come within the type of water-free tablets or sticks, created with the atmosphere in thoughts.
The merchandise embrace bathe gel and cleaning foam in dissolvable sticks, toothpaste in chewable tablets and refillable stick deodorant.
The line is carried by retailers akin to 135 Monoprix shops since April, as nicely.
“The formulas use natural and healthy ingredients, and all the key stages of manufacturing – formula production, plastics manufacturers, logistics specialists, etcetera – are carried out in France,” 900.care mentioned. “With no water, those products are up to 10-times smaller than traditional products, emitting 10-times less CO2 during transport. Finally, the entire range is free of disposable plastic, thanks to the refill system.”
The firm plans to recruit roughly 15 staff, ramp up its communication and strengthen hyperlinks with its customers. It has greater than 80,000 subscribers on social networks. Focuses, too, can be on R&D and increasing the product line.
“It is in the process of being certified as a B Corp, is a signatory to the Climate Act and measures its progress in terms of impact in a transparent manner thanks to the Zei platform,” 900.care mentioned, referring lastly to a digital platform highlighting manufacturers that have interaction in sustainable practices.
“White Star Capital is convinced that the companies that will have a positive impact on the daily lives of consumers and on the planet will also be the most successful businesses,” mentioned Matthieu Lattes, a accomplice at White Star. “This is why we are proud to support 900.care.”
“Financing 900.care is in line with our ambition to support impact entrepreneurs,” mentioned Marc Menasé, a founding accomplice at Founders Future. “We are particularly proud of this second investment from our Tech for Good fund, which fits perfectly with our vision of uninhibited impact. The aim is to help consumers adopt healthy and ecological habits on a daily basis.”
“900.care is a very good example of a company that has succeeded in combining ecological impact and business potential, which is a necessary condition for moving the lines and becoming a future champion,” mentioned Alexandre Mordacq, a accomplice at 360 Capital.
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