QVC and HSN are giving their competition Beauty Bash a brand new life on-line.
On Sept. 18, the retailers might be just about internet hosting the annual Beauty Bash, which was canceled final 12 months because of the coronavirus pandemic.
Limited-edition ticket packages with magnificence bins, valued at greater than $500 with 26 merchandise, might be on the market on Wednesday. When provides run out, registration to the occasion sans magnificence field might be complimentary.
Replicating the competition’s in-person intimacy was key, mentioned Bridget Love, vp and basic merchandise supervisor, magnificence merchandising at QVC and HSN.
“It’s all about providing those connection points between the brands, the founders and back to the consumer, and then anything else we think can further drive that connection,” Love mentioned.
Each model could have digital, interactive “booths,” which is able to give attendees the chance to attach with model specialists. “Each of the booths are custom, based on the brand. There’s going to be a virtual shopping experience throughout so they can actually shop the product and brands throughout the event,” she mentioned.
The three-hour occasion features a wide-reaching assortment of partnering manufacturers together with Beekman 1802, Estée Lauder, MAC Cosmetics, Korres, Too Faced, Buttah, Lawless Beauty, Mented Cosmetics and Dr. Nassif, amongst others.
The occasion may also have a talking element, together with totally different panels. Speakers will embody the likes of Josie Maran, Megababe founder Katie Sturino and Stacy London, chief govt officer of State Of.
“Our panels will cover important topics like clean beauty and inclusivity,” Love continued. “We’ll hear from the beauty founders about beauty at any age, beauty disruptors, as well as new brands you should know. There will also be giveaways throughout the event.”
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