The relationship between Randa and PVH Corp. began 4 many years in the past and through the years the 2 have partnered on licensing offers for equipment from Van Heusen and Izod to Tommy Hilfiger. Now the 2 teams have inked a license for Calvin Klein males’s, ladies’s, boys’ and ladies’ belts in addition to males’s small leather-based items.
“Randa Accessories and PVH have demonstrated a strong partnership for 40 years. We pride ourselves on our powerful, enduring partnerships with the world’s leading fashion and lifestyle brands,” stated David J. Katz, govt vp and chief advertising officer of Randa Apparel & Accessories, including that the corporate is happy to broaden its 4 decades-long partnership with PVH with the Calvin Klein deal.
John Van Glahn, president of world licensing at Calvin Klein, Inc. added, “Randa Accessories is a best-in-class licensee and we look forward to leveraging their expertise in the accessories space. We are confident they are the right partner to expand and elevate the category while maintaining a strong connection to Calvin Klein’s brand DNA.”
Katz defined that whereas Randa has been a provider of Calvin Klein equipment to the corporate’s retail shops for a few years, PVH was searching for a licensee that would produce each males’s and ladies’s belts in addition to small leather-based items. Until Randa bought the controlling curiosity in Guatemala-based Tata Accesorios Globales, the world’s largest males’s and ladies’s belt manufacturing unit, in 2012, the corporate solely had the capability to supply males’s merchandise. An growth of the plant in 2019 and the expiration of the previous take care of Global Brands Group modified that, and led to the brand new license.
“Calvin Klein is one of the most relevant fashion lifestyle brands in the world,” stated Sean Greene, vp of licensing for Randa. “Adding this iconic brand to our portfolio, alongside other PVH brands including Tommy Hilfiger, Izod and Van Heusen further strengthens RAA’s already leading position in the accessories market.”
The new assortment of wallets and belts quietly hit Macy’s and different retailers this month and Katz stated sell-throughs of wallets have been particularly robust.
In addition to PVH, Randa additionally has longstanding relationships with different manufacturers together with Dickies, Levi’s and Columbia Sportswear.