LONDON — Chinese style label Pronounce is teaming up with Puma on a capsule that options garments, sneakers and equipment impressed by Bolivia’s historic archeological web site Pumapunku.
Finding magnificence in archeological websites is not any stranger to Pronounce. In latest seasons, the model, based by Yushan Li and Jun Zhou in 2016, has constructed collections across the burial web site of the terracotta military, China’s centuries-old ceramic capital Jingdezhen and the Crescent Lake at Dunhuang, an oasis in China’s Gobi desert.
The duo took cues from Pumapunku’s architectural constructions, and used graphic motifs to signify ropes, pulleys and clay blocks that had been based on the ruins. The Puma capsule consists of T-shirts, hoodies, a collared shirt, trousers and a choice of jackets in gradient earthy tones, in addition to new sneaker kinds like Suede Mayu, Mirage Sport and OP-1 PWRFrame and classics just like the Basket VTG in black, white and orange.
“Pumapunku is a signiﬁcant historical site,” Li stated. “When we saw it the ﬁrst time, we were amazed by all the exquisitely cut stones. It’s just unbelievable that it’s been around for thousands of years. We wanted to know more about it, so we did lots of research. The more we learned about it, the more we became amazed by this mysterious and spectacular historical site.”
Zhou added that the duo spent plenty of time in the course of the pandemic fascinated by how you can begin this assortment, and so they determined to highlight the spirit of journey.
“We designed it for those who enjoy outdoor activities and sports, for those who like challenging themselves like we do,” he stated.
Having finished exhibits in London, Florence and Shanghai, Pronounce has gained mainstream recognition in China for its potential to showcase East and West cultural trade within the type of style. Prior to this, the model has additionally collaborated with Diesel, H&M, Mini Cooper, Gap, Li-Ning and Chinese males’s put on powerhouse Baoxiniao on style capsules.