Prada Outdoor’s immersive “Coast” expertise has swept into Neiman Marcus in Dallas.
Launched on the NorthPark retailer on Tuesday, the pop-up store will keep open via June 27.
As reported, Prada Outdoor made its debut within the U.S. on the Prada Broadway retailer in New York’s SoHo final Friday, and will probably be adopted by Prada’s Beverly Hills retailer on June 14, and Miami Design on June 24. Neiman Marcus at NorthPark is the one wholesale account to function Prada Outdoor.
“We are incredibly proud of our strong partnership and business momentum with Prada and delighted to be their exclusive U.S. department store partner for the Prada Outdoor ‘Coast’ collection pop-up store,” stated Lana Todorovich, president and chief merchandising officer of Neiman Marcus. “We’ve been listening closely to what our most valuable customers want to experience and buy right now. Our customers are back in the stores and ready for exciting, joyful and immersive in-person shopping experiences. Prada has created a theatrical, fun-filled beach setting in-store that highlights the new exclusive ‘Coast’ themed collection.”
Marcelo Noschese, chief govt officer of Prada and Miu Miu Americas, stated, “Prada Outdoor is above all an experience; a celebration of nature and the respite it has provided us all this past year. Partnering with Neiman Marcus and having the opportunity to welcome our clients in Dallas to reconnect with them in person, is another excellent occasion to strengthen our presence in the U.S. market in a moment in which the brand is experiencing strong momentum.”
The Prada Outdoor essential set up at Neiman’s is 2,250 sq. toes, with two different teaser pop-ups on the Neiman’s retailer entrance, in addition to on the second ground.
While the general idea is much like Prada New York City’s activation, it has been designed to suit into Neiman’s retail house.
According to Todorovich, prospects are first greeted by a window targeted on Prada merchandise, then welcomed in-store with two teaser moments, and finally immersed right into a multidimensional, multisensory expertise. “You are really transported through coastal elements — sand, interactive games, lemonade stands, volleyball courts, and live models showing looks from the collection. The magnitude of the experience set-up is quite impressive,” she stated.
Todorovich famous that the choices embody an assortment of beachwear, crocheted tunics, sequined slip clothes, denim washed skirts and tops, and colourful poplin stretch items for ladies. She stated one spotlight is the poplin mini clothes in irregular multicolor stripes, one other signature of Prada interpreted in a brand new manner for the Coast assortment.
The males’s assortment has the same really feel. There are stretch poplin shorts, sweatshirts, colourful bowling shirts and “beautiful perforated Nappa bomber jackets,” she stated. Rounding out the gathering are enjoyable baggage in quite a lot of sizes, shapes and supplies, brand slippers and sandals, in addition to allure bracelets, seashore volleyballs, towels, lunch packing containers, surfboards and skateboards.
Women’s ready-to-wear retails from $175 to $5,400, whereas males’s rtw ranges from $695 to $5,100. Women’s equipment are $295 to $1,900, whereas sneakers vary from $625 to $995. Men’s sneakers are $625 to $825, equipment are $295 to $975. and baggage are $1,490 to $1,720.
Asked what she feels would be the bestsellers, Todorovich stated, “While every piece in the collection is exceptional, our customers are going to be especially delighted by the handbags and shoes. Pop colors in the new and iconic Prada Spugna materials splash across totes and sandals. These are signature touches only Prada can create to reimagine the new look for Coast.”
While Dallas NorthPark is the one Neiman’s that can have the complete Prada “Coast” set up, all the retailer’s prospects can have entry to the gathering via their gross sales affiliate or type adviser.
Prada Outdoor, which is a sequence of pop-up outlets and in-store installations, is devoted to the feelings conveyed by 4 settings — Garden, Coast, Mountain and Snow. Each one comprises a collection of authentic merchandise recalling every specific atmosphere. As reported, the Prada Outdoor Garden theme debuted in China in April and rolled out, including the Coast and Mountain themes, in several nations, akin to Japan, South Korea, Thailand, United Arab Emirates, Hong Kong and Singapore.
In different Prada information associated to World Oceans Day on Tuesday, Prada Group and the Intergovernmental Oceanographic Commission of UNESCO, mission workplace of the Regional Bureau for Science and Culture in Europe, have unfurled the second version of Sea Beyond, an academic program devoted to ocean preservation and sustainability, which was launched in 2019.
Based on the success of the primary version with the intention of linking the mission to the U.N. Decade of Ocean Science for Sustainable Development, which began in January, this system will probably be enriched with international and native initiatives. The program features a new academic mannequin for secondary faculty college students world wide, persevering with to work with the identical nations, which took half within the first version, but in addition including different nations akin to Brazil, Peru and Namibia. At the tip of the educational course of will probably be a world contest to pick out one of the best pupil initiatives. An further part would be the involvement of Prada Group’s 13,000 staff world wide that features webinars in addition to an app that will probably be used to commit each nation and arrange a “sustainable challenge” on a world scale.
Prada will even help IOC-UNESCO in founding the “Kindergarten of the Lagoon,” in Venice. The kindergarten will probably be established on the premise of out of doors training ideas. The first of its form in a lagoon, it will likely be launched in 2022 with some 20 youngsters as an experimental section. Its intention is to offer youngsters the chance to get to know the ocean since early childhood.
“We are very proud of the success of Sea Beyond, stemming from UNESCO’s Oceanographic Commission’s passion to continuing to dedicate every day to the promotion of a more responsible ocean. Today we are pleased to launch a new phase of the project, which plans to address not only students from all over the world but also a wider audience, with the aim of engaging loyal committees and our employees on a global scale,” stated Lorenzo Bertelli, Prada Group head of company social duty.
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