LONDON — Chinese music artist Cai Xukun once more seems in Prada’s Qixi pageant marketing campaign to advertise gadgets for lovers in China to showcase their affection to at least one one other throughout one of many nation’s best-known Valentine’s Days on Aug. 14.
Prada’s Qixi capsule incorporates a new crystal-studded Cleo bag, crystal-embellished pink prime and costume, in addition to the silver Brique bag and loafers. They will probably be out there on the Prada web site, WeChat Mini Program, and Tmall flagship, and chosen boutiques from July 26.
The marketing campaign was shot by rising Chinese photographer Zeng Wu in a music studio. The model additionally launched a movie directed by AJ Duan, documenting Cai’s artistic course of. The artist additionally created the soundtrack “You Know What I Want” for the marketing campaign.
To maximize social engagement, the marketing campaign comes with an interactive problem on TikTookay’s Chinese model Douyin, inviting customers to co-create brief movies utilizing the Prada Cleo bag.
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