Popsugar has named a successor to founder Lisa Sugar after she stepped down as editor in chief final summer time.
The Group Nine-owned way of life model has tapped Sade Strehlke as editor in chief, reporting to Angelica Marden, who took over Sugar’s different position of president operating the enterprise facet.
“Sade has a proven track record of growing audiences by creating digital content in the women’s lifestyle space that not only breaks through, but more importantly creates meaningful connections and impact with consumers,” Marden mentioned. “We are confident in her ability to lead the voice of the next generation for our global media brand.”
Strehlke, who’s Popsugar’s first Black prime editor, has practically a decade of digital editorial expertise grounded in girls’s way of life and politics, most just lately serving as digital content material director of Shape Magazine, the place she was chargeable for conceiving and managing all on-site, social and e-commerce content material. Prior to this, Strehlke was well being and wellness director for Refinery29 and deputy way of life editor at Time.
“Throughout my career, I’ve always tried to bring different voices and perspective to all of the different brands that I’ve worked at and robust journalism. So that’s what I’m really excited to bring to Popsugar,” she instructed WWD. “It’s such an iconic brand already and it does so much so well, but I think that as it enters its next phase, there’s definitely room for it to grow with some more deep reporting, more diverse voices and just really exploring how it can reach today’s reader on various platforms.”
She additionally plans to construct out the staff, “bringing in new people and again just really exploring everything and anything that the brand can be as it speaks to young, diverse women around the country and world.”
As for Sugar, who based the model as an leisure weblog along with her husband Brian Sugar in 2006, it’s understood that she’ll stay a key member of the management staff at Group Nine, which acquired Popsugar in 2019.
Brian Sugar has since change into president of Group Nine Media, serving to to supervise the corporate establishing its personal special-purpose acquisition firm, or SPAC, with the objective of buying an organization to merge with Group Nine.
While SPACs have been round for a while, media’s curiosity in them sparked in 2020 because the pandemic hit the sector laborious, making consolidation, particularly on the digital facet, an more and more enticing possibility. Companies slashing advertising and marketing budgets, extra adverts being swallowed up by Facebook and Google and enterprise capitalist buyers’ waning curiosity in digital media have all performed an element.
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