Pitti Uomo, which can open its a centesimal version right this moment, is an unmissable occasion for the worldwide males’s trend neighborhood. Inaugurated in 1972, the commerce present was the primary truthful within the trade to place within the highlight a brand new thought of males’s put on — much less conventional and extra consistent with the wants of the market.
Boosted by the attraction of its native metropolis, Florence, with home and international guests, Pitti Uomo appeared to proceed the legacy of Giovanni Battista Giorgini, the Tuscan entrepreneur who strongly contributed to the creation of an Italian trend system. In the Nineteen Fifties, he invited American shops to find in Florence the area’s new abilities that have been providing a sublime and extra commercially savvy choice to the creations of Paris high fashion designers.
From 1954 to 1982, runway reveals have been usually held at Palazzo Pitti’s Sala Bianca and in different areas throughout town, giving visibility to these rising designers that will go on to vary the style trade perpetually. They included Emilio Pucci, Roberto Capucci, Mila Schön, Missoni, Valentino and Giorgio Armani.
In 1954, as a way to handle the totally different trend occasions in Florence, the Florentine Center for Italian Fashion was established with the aim of organizing reveals, shows and commerce reveals, selling Italian trend.
During the ’50s and the ’60s, the main target was primarily on ladies’s put on, however in 1972 the Tuscan establishment determined to spend money on males’s put on, launching Pitti Uomo, which from 1988 has been managed by a division of the Florentine Center for Italian Fashion, referred to as Pitti Immagine srl.
In 1975, to facilitate the attendance of worldwide patrons to the Italian ladies’s reveals, they have been moved from Florence to Milan, however the Tuscan metropolis remained, due to Pitti Uomo, a degree of reference for males’s trend. Pitti Immagine truly succeeded in sustaining Florence’s main position within the males’s phase by persevering with to create wealthy calendars of occasions, reveals and exhibitions that, together with the high-end proposal of the Pitti Uomo commerce present itself, appeal to retailers and press from all over the world.
Here, WWD retraces a few of the key moments within the historical past of 100 editions of Pitti Uomo
1972: The first version of the Pitti Uomo males’s commerce present takes place in a Florentine resort
1983: Pitti Uomo strikes to the Fortezza da Basso venue, which nonetheless homes the commerce present
1988: Pitti Uomo turns into Pitti Immagine Uomo
1990: Vivienne Westwood debuts her males’s line with a runway present at Villa Gamberaia
1991: Jean Paul Gaultier hosts his first runway present in Italy on the Scuola di Guerra Aerea
Romeo Gigli organizes a runway present on the Quartiere di San Niccolò that was filmed by Robert Frank
1992: An exhibition curated by prestigious architect Gae Aulenti at Palazzo Pitti’s legendary Sala Bianca celebrates Giorgio Armani, displaying over 70 night clothes created from 1982 to 1992
1993: Paul Smith levels his first runway present in Italy on the Stazione Leopolda
Gianfranco Ferré, receives the Pitti Immagine Uomo award, and hosts a males’s runway present on the Stazione Leopolda
1994: Donna Karan hosts her first runway present in Europe on the Stazione Leopolda
Dolce & Gabbana launches the D&G line with a males’s runway present
1995: Pitti Immagine Uomo celebrates the reminiscence of Franco Moschino with a particular prize and the model organizes a present and a stay live performance on the Cascine location
Dries Van Noten hosts his first runway present in Italy
1996: Giorgio Armani designs the costumes for the “Latin Lover” flamenco occasion starring Joaquìn Cortés on the Stazione Leopolda
Director Robert Wilson presents G.A. Story, a stage present on the life and profession of Giorgio Armani, unveiled on the Stazione Leopolda
1997: Gianni Versace and choreographer Maurice Béjart arrange the “Barocco Bel Canto” ballet on the Boboli Gardens’ Amphitheater
1998: Alessandro Dell’Acqua levels his first males’s runway present on the Stazione Leopolda’s Hangar
Franca Sozzani and Luca Stoppini curate a particular set up on the Piazzale degli Uffizi based mostly on the work of Giorgio Armani, Jean Paul Gaultier, Rei Kawakubo, Helmut Lang and Yohji Yamamoto
1999: Roberto Cavalli unveils his first males’s assortment with a present on the Stazione Leopolda
The Burberry Prorsum line makes its debut with a runway present on the Stazione Leopolda
2000: Neil Barrett levels a runway present on the Stazione Leopolda for the launch of his namesake model
2002: John Varvatos levels his first runway present in Europe on the Stazione Leopolda
The creativity of Hedi Slimane is widely known by means of the Intermission 1 Hedi Slimane exhibition curated by Francesco Bonami and Jèrôme Sans
2003: Viktor & Rolf hosts a efficiency on the Stazione Leopolda marking the launch of their males’s line
2005: Yohji Yamamoto, celebrated with an exhibition at Palazzo Pitti, levels a runway present for the Y’s line
Raf Simons organizes the “Icarus Surgit” spring 2006 runway present on the Boboli Gardens
2006: Maison Martin Margiela hosts a particular occasion on the Puccini Theater
2008: The visitor designer of the second season of Pitti W_Woman, Diane von Furstenberg levels a runway present on the Torrigiani Gardens.
2009: Thom Browne hosts a presentation on the Institute of Aeronautical Military Sciences
Giambattista Valli levels a present at Palazzo Vecchio’s Salone del 500
Proenza Schouler hosts a efficiency at Villa La Petraia
2010: Special visitor of the sixth version of Pitti W, Haider Ackermann levels the “A Carte Blanche named Opium – Wardrobe for Men… & Women” at Palazzo Corsini
Creative director Raf Simons unveils the Jil Sander 2011 males’s assortment with a runway occasion at Villa Gamberaia
2011: Rodarte presents a particular assortment in an area previously occupied by Bottega Bartolini
2012: Maria Grazia Chiuri and Pierpaolo Piccioli stage a runway present at Palazzo Corsini to current the Valentino males’s fall 2012 assortment.
Stone Island inaugurates an exhibition on the Stazione Leopolda to rejoice its thirtieth anniversary.
2013: Kenzo, designed by artistic administrators Carol Lim and Humberto Leon, organizes a runway present at San Lorenzo’s lined market to unveil their fall 2013 assortment
Stella Jean launches her males’s line with a runway present on the Dogana venue
2014: The Gucci Museum celebrates the sixtieth anniversary of the Florentine Center for Italian Fashion
Co-creative administrators Murray Scallon and Paul Surridge make their debit at Z Zegna with a runway present on the Stazione Leopolda
2015: Marni, designed by Consuelo Castiiglioni, launches its males’s line with a runway present on the Marino Marini Museum
Katy Perry sits entrance row on the spring 2016 runway present of her buddy Jeremy Scott, artistic director of the Moschino model
2016: Guest designer Gosha Rubchinskiy levels his spring 2017 runway present on the Manifattura Tabacchi
Karl Lagerfeld inaugurates the “Karl Lagerfeld Vision of Fashion” at Palazzo Pitti
2017: JW Anderson hosts its males’s spring 2018 runway present at Villa La Pietra on the Florence hilltops
Virgil Abloh unveils his Off-White spring 2018 assortment with a runway present on the forecourt of Florence’s Palazzo Pitti
2018: Brooks Brothers kicks off the celebrations of its 2 hundredth anniversary with a runway present at Palazzo Vecchio’s Salone dei Cinquecento
Paul Surridge showcases his first Roberto Cavalli males’s assortment with a runway present on the Florence Certosa.
2019: Glenn Martens presents his fall 2019 males’s assortment for Y/Project with a runway present at Santa Maria Novella
Clare Waight Keller hosts her first stand-alone males’s present for Givenchy
2020: Jil Sander artistic administrators Lucie and Luke Meier stage their fall 2020 males’s assortment at Santa Maria Novella
Telfar’s Telfar Clemens makes his debut at Pitti Uomo with a runway present at Palazzo Corsini
Dolce & Gabbana current their Alta Moda, Alta Sartoria and Alta Gioielleria collections with a collection of occasions.