Spencer Phipps will not be afraid of an bold narrative: exploring masculine archetypes from the time of loincloths to area tourism for his spring 2022 effort. His slick four-minute style movie, realized at one of many largest extended-reality studios in France, flicks from a cave to a psychedelic forest to a gladiator area, and at last a crumpled area station.
“The tribes and rituals of manhood,” he mentioned throughout a preview, sporting a John Cena T-shirt and military shorts as he stood in entrance of a desk laid out with swords, axes, different props – and his new line of modular backpacks.
Phipps has a cinematic imaginative and prescient that he lets trickle into acquainted clothes loaded with particulars. He lit up fleece vests, anoraks, toggle pants and cargo shorts with neon accents, psychedelic smiley faces and all method of badges, placing them someplace between tenting garments and rave put on.
“Someone called us a punk Patagonia last season,” the designer mentioned, flashing an enormous smile.
His bedazzled sports activities jerseys wink to badass athletes with an inspiring again story – Eric Cantona, Ricky Williams or Dennis Rodman – and twinkle with crystal gildings. Elsewhere, snippets of philosophy and motocross symbols had been splashed on T-shirts, making them dialog starters.
Spring 2022 marks Phipps’ first steps into girls’s put on – “We have so many women customers already, and they’re asking for it,” he shrugged – and the launch of Phipps Lab, the next expression of his sustainable ethos exalting upcycled supplies and artisanal strategies. Cue a “gillie suit” – what hunters and snipers put on – manufactured from outdated potato sacks, and belts crafted from outdated bike tires.