If you’ll be able to’t beat ‘em, be part of ‘em — however do it in your individual distinct means.
That’s how Phillip Lim described the relaunch of his males’s assortment.
Over the previous 12 months or in order the pandemic raged, the designer took a pause from producing his 3.1 males’s assortment and used the time to reset his considering and future course.
Like many others, Lim was impacted by the shutdown of life as we knew it and the social unrest that emerged on the identical time. “What are we doing to each other?” he requested himself. And the place does vogue slot in? He stated creating collections to “get a click” simply didn’t appear proper or handle what’s essential immediately.
“If I’m to be of service, I need to make things to improve life,” he stated, including that his previous collections simply appeared “redundant. I need to understand where we are in this moment in time.”
Although it’s arduous to navigate this new world, Lim was capable of finding the silver lining. “The pandemic has given me a place to start again,” he stated. “It’s given us time to reflect and pause and think about what we still need.”
So on Wednesday, Phillip Lim 3.1 males’s will return with a concentrate on a no-fluff important wardrobe for the trendy man and a brand new enterprise mannequin, one which replicates the profitable drops of the sneaker and streetwear communities. He’s calling the collections “kits” and he’ll introduce 4 a 12 months initially of the season through which they’ll be worn.
“This is the second phase of what I want to do. Men still need clothes, but I’m developing kits off the streetwear drop business model,” he defined.
The collections will likely be bought nearly solely on-line with simply 5 or so wholesale accounts all over the world additionally promoting the road. So the summer time assortment would be the one being dropped subsequent week.
“We’re taking the power and the ownership back,” Lim stated. “It’s also more reflective of what’s happening now.”
He admitted that this enterprise mannequin is a little bit of a chance, however as a result of he’s not chasing vogue tendencies and is focusing as an alternative on core items, he’s assured it would discover its place.
“That doesn’t mean it’ll be boring,” he harassed. “It’s considered and purposeful” and can match the wants of inventive and entrepreneurial males in search of well-made fundamentals for work and leisure time.
The advertising and marketing marketing campaign to introduce the lads’s line will ship the identical message. It was shot outdoor round New York City and was impressed by photographer Bruce Davidson, whose standard photos taken across the metropolis have been broadly printed. Lim’s model consists of males holding flowers, strolling by means of Chinatown, on the brink of store at Key Foods, visiting a bodega and boarding a subway practice.
The 12-piece equipment was “curated for summer in the city,” Lim stated, and consists of short-sleeved convertible collar shirts, single-pleated tapered drawstring pants, boxer shorts, a fishtail parka, a zip-front bowler, observe pants, burnout cruiser shorts and a packable anorak.
Lim stated the subsequent equipment will drop in August and construct on the identical message with items for the late summer-early fall.
Although Lim has been designing males’s put on for greater than a dozen years, he admitted that occasions have modified “and we didn’t change with it.” And though his assortment has “always been street-inspired,” it’s not streetwear. Instead, Lim has got down to create a wardrobe for guys in search of a modern, mature different or “clothes for the rest of us,” he stated. “We can’t fight drops, but I’m doing it my way.”