BRAND EXTENSION: Philipp Plein has signed a licensing settlement with Swiss firm WorldTime Watches & Jewelry for the event, manufacturing and distribution of its new watches and jewellery strains.
“I am thrilled with the debut of these new lines of watches and jewelry, which enrich our collections with key elements of the men’s and women’s look,” mentioned Philipp Plein, founder and chief govt officer of his namesake group. “I am sure that the collaboration with WorldTime Watches & Jewelry will be an opportunity to push the boundaries of our luxurious and iconic vision even further.”
To develop and craft the watches, WorldTime Watches & Jewelry will collaborate with specialist Timex Group.
“We are particularly proud of this agreement and look forward to combining our experience in the world of watch and jewelry with Philipp Plein’s image, to make available to consumers around the world collections that express the unique brand’s aesthetics and its idea of contemporary luxury,” mentioned Paolo Marai, shareholder of WorldTime Watches & Jewelry and president and CEO of Timex Group Luxury Division.
The partnership between the Philipp Plein and WorldTime Watches & Jewelry, each based mostly in Lugano, will kick off with the watch assortment making its debut on the Philipp Plein bodily and on-line shops within the winter. For the spring 2022 season, the distribution will likely be prolonged to multibrand retailers. The jewellery line will likely be unveiled in January.
Leveraging the style home’s flamboyant model, Philipp Plein watches and jewellery items, accessible for women and men, will function crystals, studs, multicolor plating, navy patterns, in addition to 3D skulls and embossed crossbones.
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