PARIS — Patou is gearing as much as launch a market in central Paris on July 4 that can be chockablock with collaborations with buddies of the home. There additionally can be exclusives from the style model, which can be displaying its fall 2021 assortment there.
A confluence of things led to the Patou Market concept, in line with Patou’s creative director Guillaume Henry.
“We do not have a boutique in our own name yet and are a house that has always favored e-commerce and the distribution channel linked to department and multibrand stores,” he mentioned.
Patou was presenting its new assortment in a business showroom in Paris’ Saint Germain-des-Près neighborhood.
“We said to ourselves: ‘Why not stay in this space a little longer and invite the people we love, with whom we are used to collaborating on projects that are not always commercial,’” he defined.
That may embody these with whom Patou decorates a showroom or holds a press presentation, as an example.
“It had been so long that we’d been a bit stuck in the studio that we wanted to express Patou differently and elsewhere,” he continued. “Patou Market is like a market — it’s not really a shop. It’s the meeting between our fashion offer and the people who inspire us and are artisans.”
On the bottom flooring, there’s bric-a-brac. Parisian florist Debeaulieu is creating two unique bouquets of dried flowers for the market. Dizonord will promote a number of uncommon and classic information, whereas Herbarium is to deliver herbariums, considered one of which can be unique to the pop-up.
Also to be on this flooring are OFR with uncommon and classic magazines; Luce Monier with pure sculptures manufactured from dried vegetation; Tombées du Camion with old-time erotic film posters; Baserange with eco-responsible underwear, and Kure Bazaar with eco-friendly nail polish.
“It’s a market that allows us to express our eco-responsible side,” mentioned Henry, including items listed here are displayed like in a market throughout a summer time vacation.
A nail artist will take reservations for a Patou-inspired manicure.
La Soufflerie is to supply items manufactured from wholly recycled glass, and Astier de Villatte will include some small plates and dishes.
Patou exclusives embody hair squishies, totes and posters.
Up one flight would be the Patou trend, and on the third flooring, there’s going to be a mini haberdashery with the home’s inventory of materials and provides, comparable to grosgrain ribbons, on the market.
The market will host ateliers on the fourth flooring. One can be: learn how to make onigiris with Alice in Food. Another slated, with Rose and Punani, focuses on learn how to stroll and stand like a mannequin.
“We wanted to leave our homes and for people to meet and share moments,” mentioned Henry. “We all missed that so much.”
Located at 165 Boulevard Saint-Germain, Patou Market — unfold over about 4,300 sq. ft — will run by way of July 12.
“We don’t want to settle there for too long,” mentioned Henry. “We like it to be ephemeral, a little like a festival or market. Perhaps the Patou Market will become a traveling and evolving project.”