MILAN — “I’ve always wanted to do a collaboration with him, but I was waiting for him to ask me,” stated Angela Missoni, discussing the Missoni partnership with Palm Angels and its founder and artistic director Francesco Ragazzi. The two trend labels teamed on a co-branded males’s and ladies’s assortment that can hit shops on June 30.
Consisting of a full lineup of 150 items, the gathering might be offered on the manufacturers’ on-line shops and bodily retailers, but in addition by way of a retail community of round 60 high-end boutiques and shops worldwide.
Missoni and Ragazzi aren’t any strangers since they’re a part of an prolonged household. Ragazzi is, in actual fact, the nephew of Bruno Ragazzi, Missoni’s longtime accomplice.
“When I was young, I wanted to become a fashion photographer and Angela was the first to bring me on the set giving me the opportunity to learn the skills [that] became so important in my career as art director for Moncler,” stated Ragazzi, who established the Palm Angels trend line in 2015 following the publication the earlier 12 months of a photographic ebook accumulating photos of skate boarders he shot in Venice. Palm Angels is below the umbrella of New Guards Group, the Italian trend group managed by Farfetch.
Ragazzi admitted that the thought of doing a collaboration with Missoni was one thing that had been crossing his thoughts for some time, however that he needed to search out the suitable second to do it. “Before, Palm Angels was too small to have the ambition of working with Missoni, but now I think we are ready for this type of high-profile collaboration,” the designer stated, including that the undertaking “took shape over a cup of coffee with Angela.”
In order to develop the collaboration, Missoni opened the corporate’s archives to Ragazzi, who had the prospect to deep dive into the model’s kaleidoscopic world of colours, patterns and textures.
“It has been super exciting,” Ragazzi stated. “The Missoni archives have been the starting point, but then I had the chance to break free and combine the world of Missoni with the world of Palm Angels into something new that speaks the language of both brands.”
“I really appreciate the fact that Francesco found so much inspiration in our world and that he thinks that our established brand has still a lot to say, also to the new generations,” Missoni stated. “I’ve always believed that this is the path that needs to be walked in order to approach new generations, without losing our identity, our DNA, our iconic style. I think that one of the secrets behind Missoni’s longevity is the fact that it’s trans-generational and nowadays that’s something more important than ever since what really matters now is not your age, but your mentality.”
Strongly impressed by the Missoni fall 2018 assortment, the place Angela Missoni regarded to the optimistic, joyful vibe of New York City within the late ’70s/early ’80s, the gathering is injected with Palm Angels’ signature city, relaxed and funky vibe.
The lineup consists of tracksuits and zippered cardigans exhibiting signature Missoni patterns, and hoodies in stable tones embellished with waistbands or drawstrings in graphic motifs. Spray paint splatters pepper sweatshirts, oversize T-shirts and clothes, whereas trousers, fits and skirts are reduce with sharp, clear strains.
A co-branded brand was created ranging from an oval Missoni brand relationship again to the ’70s. “It comes from one of the first collaborations developed by Missoni with Emmanuelle Khanh,” stated Ragazzi, who first noticed it in an archival picture splashed on the again of a high worn by a mannequin lensed on Milan’s Via Manzoni at evening.
The Palm Angels x Missoni assortment, retailing from 160 euros to 2,500 euros, additionally consists of berets, sneakers, sandals and totes, all injected with a avenue enchantment.
The lineup might be promoted by way of photos shot by David Sims that may even be featured on billboards in Miami, the place Palm Angels is opening a boutique subsequent week.
The launch of the gathering displays Missoni’s present technique geared toward revamping the model’s picture and providing to make it extra interesting to youthful generations. Earlier this month, the label unveiled the launch of a sustainable sneaker vary developed in collaboration with Milan-based footwear start-up ACBC — the acronym stands for Anything Can Be Changed — that may be a specialist within the manufacturing of eco-friendly footwear.
As reported, Missoni has revealed that longtime artistic director Angela Missoni, the daughter of founders Ottavio and Rosita Missoni, was stepping down from her function, whereas remaining as president of the style home. She was succeeded on the helm of the ladies’s line by her proper arm, Alberto Caliri, who made his debut as artistic director with the resort 2022 assortment. The males’s line, which was beforehand designed by Angela Missoni, is now creatively led by a design group. As a part of the reorganization technique, Missoni collections at the moment are distributed throughout Italy, France, Benelux, Germany, Austria, Switzerland and Russia by the Italian showroom Brama Group.
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