Founded in 2014 by Nigeria Ealey (inventive director), Esaïe Jean-Simon (finance director), and Victor James (art director), Brooklyn-based vogue label Tier is that this month launching its fourth mission, “Tier Island.”
“It’s basically our own spin on what Tier would look like if we had our own place, own ecosystem, our own resources… everything. It was that navigation from the ‘we’ve all been home, having to quarantine, stay away from friends and family or travels,’ so this is that escape… we’re bringing you to this whole new experience that’s happy, sunny, lively, adventurous,” Ealey defined. “It’s this hyper-realistic feel.”
Since its inception, the self-funded label has pushed artwork to the forefront of its designs (every cofounder has an art-based background; the model’s motto is “Art Never Dies”) with authentic art work. For “Tier Island,” they redeveloped their signature script brand into an island form. Each letter of the island represents 4 views of the magical, distant location, correlating to 4 seasonal ready-to-wear and accent drops.
“We broke everything into seasons based on the letters. ‘T’ is spring, ‘I’ summer, ‘E’ fall and ‘R’ is winter. Each of them tells a different [story of the island],” mentioned Ealey.
For spring, which can launch on the model’s web site on July 16, they designed summer time fashions with art work representing their island’s experiences (journey, amusement sights, jet-skiing, constructing sandcastles, and so on.) throughout males’s and girls’s. Fall will contact on out of doors adventures and extra. The assortment, as an entire, pushes past the model’s informal, unisex streetwear signatures into extra fashion-forward items (novelty knits, a tailor-made utility costume or body-hugging numbers) alongside the debut of swimwear. The line ranges from $144 to $456 throughout the 31 types.
Following the spring on-line launch, the model is planning to host an immersive island-themed pop-up on the finish of July.