Nordstrom is plunging full-steam forward with its pre-pandemic plans to accomplice with Indochino, the Vancouver-based males’s made-to-measure firm.
The Seattle-based retailer is including 21 Indochino outlets in its shops across the nation that may supply customized fits, shirts, chinos and outerwear at an reasonably priced worth level. As a part of the deal, Nordstrom will even supply complimentary alterations to any Indochino buyer — even those that didn’t buy their objects at a Nordstrom retailer — in the entire in-store outlets. By the tip of July, Indochino may have 58 of its personal showrooms within the U.S. and Canada.
Drew Green, president and chief government officer of Indochino, mentioned conversations with Nordstrom started almost 4 years in the past and the 2 had determined to maneuver forward with the store set up idea simply because the pandemic compelled shops to shut. “It was almost a year since we were supposed to launch, but we pulled back because of the pandemic,” Green mentioned.
In current weeks, Nordstrom quietly opened 10 in-store outlets at its shops and can now add one other 11. The new crop of retailers, which common round 400 sq. ft, will open between June 25 and July 2.
Green mentioned he “really admires Nordstrom,” calling the corporate “a historic retail brand that doesn’t get enough credit for being innovative. As one of the world’s leading fashion retailers, Nordstrom is known for offering an unparalleled level of service and we share this passion. Together, we’re enabling more individuals to showcase their personal style through custom clothing that delivers high value by combining a premium customer experience, high-quality product and accessible price.”
Indochino fits retail beginning at $429 whereas shirts and chinos begin at $79. In its personal showrooms, the corporate provides some 180-plus go well with decisions together with totally different choices for lapels, buttons, pockets, linings and monogramming — the identical which might be supplied at Nordstrom. “Our entire inventory is virtual,” he mentioned. In addition, Indochino’s two- to three-week turnaround for a go well with in its shops will even be supplied at Nordstrom. “The experience will be exactly the same as our stand-alone stores,” Green mentioned.
Shea Jensen, government vp and basic merchandise supervisor of males’s and ladies’s ready-to-wear at Nordstrom, added: “We have long admired Indochino as a leader in made-to-measure suiting and apparel and we are excited to bring the Nordstrom customer a new bespoke experience in our stores. As we continue to expand our offering within our men’s category, we are always thinking about how we can best serve a wide range of customers. Through this partnership we will provide an approachable and convenient way to shop whether it be for work, special occasions, or everyday wardrobe essentials.”
In a phone interview, she mentioned Nordstrom sees a chance to higher serve its male prospects by partnering with Indochino, which is “a well-known brand with relevance for the younger consumer. The Millennial population is the largest in the U.S. today and that’s the centerpiece of the Indochino customer base.”
Nordstrom will proceed to supply made-to-measure with different manufacturers inside its males’s portfolio, Jensen mentioned, however the Indochino possibility is particularly focused to a youthful man.
Since the outlets had a comfortable opening, Jensen mentioned early outcomes are promising, particularly because the costume portion of the lads’s enterprise has been rebounding this yr with the return of occasions and weddings, and Indochino’s providing fills that demand.
Green anticipates that the partnership launching this month will likely be a long-lasting one. “We see the opportunity to be partners for decades,” he mentioned. And whereas he didn’t enterprise a guess on what number of different outlets might open, he believes that the post-pandemic interval will likely be sturdy for dressy males’s put on as weddings and different occasions are rescheduled. “I feel like it’s going to be the Roaring Twenties,” he mentioned. “Formalwear will be back and we’re looking forward to continuing our partnership with Nordstrom in the future.”
Jensen agreed, saying that the partnership permits Nordstrom to keep away from the “inherent risk” of holding stock in its shops whereas offering youthful males the expertise of making their very own wardrobes.