A brand new Chicago-based content material creator is focusing on manufacturers with scripted movies by Hollywood writers.
Launching Wednesday, Shopflix Studios works by approaching manufacturers with a ready-made script for a shoppable video, which the model pays to look in. Shopflix additionally will get a 20 p.c margin of the sale.
The 24/7 shoppable content material, primarily hosted by influencers, shall be obtainable via Shopflix’s app and web site, with distribution of content material via YouTube, Instagram, Facebook and linked TVs.
Shopflix is the brainchild of Chicago entrepreneur and one-time baseball agent Matt Matros, who beforehand based caffeinated glowing water model Limitless, which was offered to Keurig Dr Pepper final 12 months for an undisclosed sum. Prior to that, he based Protein Bar, a Midwest restaurant chain, that was acquired by L Catterton for $25 million. His enterprise accomplice is Lindsey Kilbride, an early worker of Trunk Club who stayed on via its acquisition by Nordstrom.
The firm has about $1.7 million in funding, together with slightly below $1 million from three Chicago enterprise capital companies — Chicago Ventures, Network Ventures and Chingona Ventures.
Matros got here up with the concept when purchasing for a stroller for his first baby. “Because of COVID-19 we couldn’t go to buybuy Baby, which is what new couples would do. They would test-drive strollers, which is like the first big purchase a couple would make,” he stated. “We couldn’t do that so we found that our best experience wasn’t going on to the brand websites. It wasn’t reading New York Times’ Wirecutter. It wasn’t going to YouTube to watch reviews. It was actually watching couples in the park use their strollers and talking to them. So that’s where the idea for Shopflix came from.”
Around 50 manufacturers have already signed on together with Gorjana, Deseda, Reprise Activewear, Stokke, Equilibria and Amanda Pearl.
Shopflix’s movies will fall inside considered one of three sorts: lengthy type (20 to 25 minutes), quick type (5 to fifteen minutes) and “pops” (lower than two minutes). Among a number of the reveals is “Taking the Leap,” that includes base jumper Jeb Corliss, who goes one-on-one with model founders in regards to the leaps they took when beginning their enterprise. Elsewhere, Wall Traveled sees influencer Rosie Clayton travels to a number of the most Instagrammed partitions throughout America to study native tradition and uncover tales from one of the best native manufacturers.
“More consumers today are looking to brands that share their values and understand their unique style and interests so brands need to give shoppers a reason to stay interested, recommend their products and keep coming back,” Kilbride stated. “At Shopflix, we care about telling engaging stories of brands and brand founders above all else, which differentiates us from other shopping networks and livestreaming events. We’re thrilled to launch our platform today and begin telling these incredible brand and product category stories.”
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