Midnight Rave, the model expertise occasion from Shane Gonzales’ Midnight Studios, makes its return to Los Angeles on Wednesday in partnership with Ntwrk.
Gonzales and Ntwrk joined forces for the occasion’s first time again since 2019. Ntwrk, the livestream procuring platform, will livestream the rave from midnight to three a.m. because the official after celebration of Day One of its Transfer Festival. Select items can be shoppable through the occasion.
In addition, Gonzales is releasing the model’s fall 2021 assortment impressed by the rave on Friday. The assortment ranges in value from $60 to $150 and options the model’s basic graphics and motifs however interpreted by animators, typography designers and 3D artists. The model is operating a pop-up at the moment and Wednesday in Los Angeles the place purchases will permit one entry into the rave.
“I think a concept like Transfer by Ntwrk is interesting,” stated Gonzales. “Midnight Rave product has never been available online and the actual Midnight Rave experience has always been in person. Being able to share the Midnight Rave experience with hundreds of thousands online both for the pop-up and party is intriguing.”
The music and trend expertise kicked off in 2017 as a sublabel of Midnight Studios, Gonzales’ trend model rooted in youth avenue tradition and rock ‘n’ roll. Gonzales partnered with rapper A$AP Rocky in 2016 to ascertain the occasions that additionally function a advertising car for partnerships, together with a collaboration between Midnight Studios and Converse.
“We just hope to grow Rave globally and take it on the road as the world’s first fashion/live concert experience tour,” Gonzales stated. “We want to bring in some iconic musicians as well as give up-and-coming talent a chance to shine to a new crowd.”
Born and raised in Southern California, Gonzales entered the style trade by means of internships in New York City whereas creating Midnight Studios. He determined to focus solely on his endeavor as his model generated extra buzz with rappers and celebrities in New York City and L.A. In addition to collaborating with Converse, Midnight Studios has labored with Off-White, A$AP Rocky’s AWGE Label, the Rolling Stones, Kendrick Lamar and Courtney Love. He additionally serves as inventive director for rapper Playboi Carti.
Midnight Rave is one a part of Gonzales’ three-part endeavor. In addition to Rave and Studios, he’s introducing a line referred to as Art Dept. that Gonzales explains will “be home to all special projects, collaborations, and more with our favorite musicians, films, artists and more,” he stated.
“With the debut of Midnight Art Dept., we’re pleased to be working with the legendary Motörhead,” he added. “Pioneers in rock ‘n’ roll, with loud, in-your-face graphics, logos and iconic imagery, they felt like a perfect fit to start with.”
As for Midnight Studios, Gonzales goals to develop the model right into a luxurious males’s put on label. “We’re really excited to be entering the luxury men’s wear space once again after taking the last two years off the focus on a more strategic game plan and get back on the calendar with a bang,” he stated. “We spent a lot of time developing these next two collections and we’re ready for the world to see it.” Gonzales will launch Art Dept. after the relaunch of Midnight Studios by Shane Gonzales.