Michael Strahan cares about his pores and skin however he doesn’t need to fuss over it.
And so the previous athlete and entrepreneur is increasing his model of tailor-made clothes, athleisure, denim and equipment into skincare this fall.
Five merchandise will launch later this yr in-store and on-line with Men’s Wearhouse, a key companion for the Michael Strahan assortment. It will even be out there at different specialty shops within the U.S.
“How you present yourself is so important, because if you look good, you feel good, and to me, dressing is only part of it,” Strahan mentioned. “Skin care and grooming are equally important. It shouldn’t be over-complicated or intimidating for a guy to find products that work for him. I use these products every day, before and after work, while traveling or after a workout. Just like my suit and athleisure lines, these Michael Strahan skin products were developed out of my personal need for a quality, hassle-free skin regimen that works.”
The line is designed to be “clean, simple, elevated and luxurious without the fuss,” in line with the corporate. They are cruelty- and paraben-free, vegan and the packaging is created from post-consumer recycled plastic, sugarcane and glass.
The pricing can also be meant to be reasonably priced and the road will retail for $12 to $15 with present units beginning at $28.
“With the skin care category being so female-focused and often very expensive, we saw an open lane to develop this line to give men an affordable yet effective alternative,” mentioned Koral Chen, enterprise improvement government with SMAC, an leisure, enterprise improvement and manufacturing firm wherein Strahan is a companion.
“We’re excited for customers to try these clean, quality formulas later this year, as we celebrate the continued expansion of the Michael Strahan brand,” mentioned Constance Schwartz-Morini, SMAC’s cofounder and chief government officer.
Strahan launched his personal assortment in 2015 and has been engaged on rising the label by including a wide range of classes to the combo. “I’m committed to building this business. It’s not a quick hit, get a check and move on,” he has mentioned. “We run the brand, we own the brand. I’m not passive and I don’t just throw my name on something for vanity. We want to keep expanding. We’re in this for the long haul.”